Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. It’s simple.

Enterprise Management 224

Enterprise Management B2B B2B Thought Leadership SMB 224

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 110

Youtube Business Banners Ideal Customer Profiles 110

Scoop.it

JULY 5, 2022

One of her most-watched YouTube videos, and generally a topic she is known for on the web, is her capsule wardrobe. You want the reader to be blown away by what they have learned from you, so adding personal experiences, examples, research data, and anything else you can think of that will help them feel experts themselves is a big bonus.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Convince & Convert

MARCH 11, 2015

Get all JayToday episodes at [link] If you run a professional services firm, these are 10 rules to live by. Chris is really trying to build a special organization at Simplifilm, and he sent me this list of 10 rules that he uses in his company, and he gave me permission to share those with you. I want you to write these down.

Rules 134

Rules Social Media Youtube Video Marketing 134

Sword and the Script | B2B

MARCH 19, 2024

His comments came in a Big Think interview on YouTube (embedded below) titled, “ Unlearn junk marketing, build a dynasty ”. He says the things marketing spends too little time on this question: “Will the person on the other side like this [marketing content I’m producing]?” “I think we don’t respect consumers’ time.”

B2B Marketing 90

B2B Marketing B2B PR Paid Search Agency 90

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. While younger generations account for a lot of views, YouTube is ubiquitous across the generations, attracting 1.9 Tim Schmoyer, CEO of Video Creators, offered some insight in his recent Content Marketing World presentation, How to Develop a Loyal YouTube Audience.

Youtube 93

Youtube Ad Building Loyalty Communities 93

Scoop.it

OCTOBER 13, 2022

Personalized content is superior, with 72% of customers only engaging with personalized messaging. So how do you access the proper information to personalize your content curation strategy for each customer? While all social media metrics provide valuable insight, a few stand out when personalizing content curation.

Curation 85

Curation Social Media Analytics Personalization 85

ClickZ

JULY 17, 2020

CEO of SmartyAds shares insights and details on AI advertising, its pros, and how businesses can overcome personalization challenges. Today, AI technology in advertising is wrapped around automation, personalization , segmentation, and other functions that ad stacks are impossible to imagine without. . Machine learning.

Marketing AI 128

Marketing AI Advertisements Advertising Personalization 128

Hubspot

JANUARY 17, 2018

YouTube announced yesterday that it has modified the eligibility requirements for its Partner Program (YPP), which will change the ways and ability Creators can monetize their content on the platform. What YouTube’s New Partner Program Requirements Mean for Marketers. Changes to the YouTube Partner Program.

Youtube 75

Youtube Advertising Agencies Adsense Planning 75

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 130

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 130

Buzz Marketing for Technology

MARCH 16, 2009

Of those not allowed to use social media at work, 65 percent said their managers block access to sites like YouTube, Facebook and Flickr because they're afraid employee productivity will suffer." Building and allowing personal brands to flourish is important to having a strong Social Brand.

Social Networks 100

Social Networks Rules Personalization Brand Identity 100

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. Offer Only High-Value Gated Content This is the golden rule.

Ad Exchange 242

Ad Exchange High Quality Lead Landing Pages Content 242

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Contently

FEBRUARY 22, 2023

But tech giants like Google (Google I/O), Microsoft (Microsoft Build), IBM (IBM Think), and Apple (WWDC) have continued to stream their conferences because they’ve experienced firsthand how live streaming can increase a conference’s reach beyond in-person boundaries. What are the topics you want to cover? And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

SocialPilot

DECEMBER 6, 2023

A social media algorithm is a complex set of rules and calculations used by social media platforms to prioritize the content that users see in their feeds. Video performance: Like other social platforms, Youtube also gives preference to popular content, which it measures through likes, views, and click-through rates.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Marketing Insider Group

JULY 11, 2023

Focusing Your Mindset Before You Advertise Online Rule number one of marketing and advertising is to know your audience. The best ads feel organic and are part of a personalized experience. YouTube is another place to target your key demographic by their interests. Remember: People love shopping, but they hate intrusive ads.

Paid Content 184

Paid Content Advertisements Advertising Paid Search Agency 184

Martech

APRIL 15, 2022

It lets advertisers track users to deliver customized advertising, while protecting personal information. Last fall, Lotame estimated IDFA would have a total financial impact of $10 billion on Facebook, Twitter, Snap, and YouTube, with Facebook being responsible for more than 80% of that. billion loss, followed by YouTube at $2.1

Privacy Protection 96

Privacy Protection Privacy Cost Ad Frequency 96

Spiralytics

NOVEMBER 7, 2022

In support of this move, the Department of Information and Communications Technology has issued a draft policy that lays down the rules for “productive, responsible, and safe” social media use by civil service officers and employees. YouTube is likewise popular among Filipinos, with more than 56 million users as of the first quarter of 2022.

Social Media 118

Social Media Tips Media Privacy 118

Biznology

MARCH 1, 2019

Millennials get a lot their information about technology, personal and IT-related, from video. For technology-related videos, YouTube rules. YouTube is top destination for viewing technology-related videos (79%), followed by vendor websites (64%) and tech content sites (58%), and social feeds (34%).

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. We hope to see you either in-person or virtually at the exciting Content Marketing World 2023 conference, and be sure to follow us on Twitter at @TopRank for real-time updates during the conference using the #CMWorld hashtag.

B2B Marketing 133

B2B Marketing Enterprise Management Content Marketing VALS 133

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. While the benefits of using AI for practical marketing tasks, like writing blog posts or emails, are apparent, the true power of these new tools is the ability to scale personalization. has launched.

Marketing AI 134

Marketing AI Paid Search Agency Trends Copyright 134

CoSchedule

JANUARY 27, 2023

A hype-instilling campaign across Instagram and YouTube that got people excited and ready to buy the footwear before the launch date. Source On YouTube, they created a humorous intro video — using compelling storytelling elements to share Allbirds’ value proposition (its eco-friendliness). Their launch campaign? Wondering how?

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech

SEPTEMBER 30, 2022

It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. It’s time to start thinking outside the box and breaking some rules. Data science can help marketing teams unearth customer insights at scale, which can help create more personalized and relevant content.

Marketing AI 125

Marketing AI Campaigns Ad Building Paid Search Agency 125

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

ClearVoice

DECEMBER 18, 2023

Fact: To run successful ABM campaigns, there are certain challenges you need to deal with, such as personalization, engagement, and conversion issues. Personalization Challenges Successful ABM campaigns depend on personalized communication tailored to each prospect’s specific needs.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Contently

NOVEMBER 3, 2021

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly. Note all third-party-sourced information via hyperlink or comment.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Anyword

JULY 12, 2021

Revealbot provides an automated rule builder that allows managers to automate processes such as pausing and restarting ads, and controlling budget and bidding processes. The rule builder enables AND/OR operators, custom metrics, timeframes, and testing, as well as rank-based comparisons. Don’t Forget the Copy!

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Kevin Indig

NOVEMBER 13, 2023

SEO - content goblins SEOs, referred to as “ content goblin willing to eschew rules, morals, and good taste in exchange for eyeballs and mountains of cash ” in the narrative journalism article by The Verge, have an outsized impact on the quality of the web. Trigger warning: no one gets a free pass in this Memo, not even me.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Salesforce Marketing Cloud

DECEMBER 6, 2023

You can find some great resources on the Salesforce Admins website, the Salesforce Admins YouTube channel , and Trailhead , along with some helpful community resources you can find by googling the topic + Salesforce. When you build and test in a sandbox, you’re using data that’s safe to update for testing purposes.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Excelsior Research

AUGUST 30, 2022

Not only digital marketing, but internet has shaped a world in a different way that has eased the life of even ordinary person. PewDiePie is the most famous youtuber over the world. YouTube has become his full-time income after the hardworking years of entertaining the audience online. What is creator economy? Conclusion.

Fulfillment 52

Fulfillment Internet Marketing Youtube Customer Satisfaction 52

Martech

DECEMBER 19, 2023

It is going after inactive personal Google accounts (not work or school accounts). As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. This person isn’t interested in us anymore.” Google and Yahoo!

Marketing & Strategy 112

Marketing & Strategy Opt-out CAN-SPAM Work Management 112

Stevens & Tate

JULY 4, 2022

It’s a common practice for digital marketers to follow the “one cent per follower rule”. Some marketers know this as the $100 per 10,000 followers rule. Coming in second was Facebook with 51% with YouTube, Blogs, Pinterest, Twitter, and Snapchat following behind. Similar Article: How To Use Social Media To Drive B2B Sales.

Marketing Strategy 118

Marketing Strategy Marketing & Strategy Planning Social Media 118

Buffer

APRIL 3, 2023

Dre, also known as Time of Dre , is a content creator and social media coach who specializes in helping others improve their personal branding and create income streams through their online presence. Q: What role does social media play in your personal and professional life? Welcome to the second installment of Creators Unlocked!

Social Media 84

Social Media Work Management Youtube Marketing Management 84

ClearVoice

JULY 15, 2022

Promote videos on YouTube. It’s estimated that one out of three boomers learns about products or services on YouTube, while 68% regularly watch videos for entertainment. times more likely to refer to YouTube tutorials than written instructions. Promote videos on YouTube. Image Source: HemingwayApp.com.

Planning 118

Planning Content Marketing & Strategy Youtube 118

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. 47% of consumers follow brands on YouTube. Why you should be on YouTube. Key Stats: Over 2.1 billion global active users. 210 million US viewers. 140 million US users.

Social Media 116

Social Media Stats Ideal Customer Profiles Media 116