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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. It’s worth a review. The average office professional receives 120 emails per day (personally, that’s closer to 200) and spends nearly a quarter of their work time reading and responding to email messages. And I’ll bet you rarely read them. Your audience will appreciate that.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business. That’s because evaluation criteria pertains to your personal taste and the needs of your business.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

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Customily Review

The Daily Egg

Whether it’s a monogrammed mug or a personalized phone case, custom items can make for incredibly thoughtful and meaningful gifts. The post Customily Review appeared first on The Daily Egg.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

We have added 10's of millions of personal emails and mobile records. Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system. What is ZoomInfo for Recruiters?

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Markettailor Review

The Daily Egg

Enabling visitor personalization on your website can be a complex process. The post Markettailor Review appeared first on The Daily Egg. Fortunately, software like Markettailor exists to make it easier for organizations.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Personalizing messages to your priority accounts. Reviewing, reporting, and refining for better results. Ready to impress your boss with killer results? Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data.