Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists. Go git ’em, Tiger.

Research 80

Research Process Long Tail Marketing Blogger 80

Customer Experience Matrix

FEBRUARY 10, 2017

But Lead Genius was founded in 2011 to commercialize university research into combining AI with human inputs. Lead Genius has a basic email campaign capability, including segment definition, email templates with personalization variables, and email sequences. Plan interactions. So AI does indirectly drive interaction flows.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020. According to Salesforce.com , 92% of customer interactions happen on the phone.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Hubspot

DECEMBER 14, 2021

It's a beautiful story — Aaron Ross transformed the Salesforce.com sales team without any traditional cold calling and scaled the business into a $100 million sales machine. is a prospecting strategy where a rep gets in touch with the direct manager of a decision-maker they're targeting and asks them to refer them to the right person.

Top of Funnel 72

Top of Funnel Cold Calling Lead Ranking Sales Cycle 72

Webbiquity

JULY 12, 2016

Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. (Marketing can’t be automated.)

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

ViewPoint

AUGUST 14, 2013

Twitter is more of a running conversation, where people relax and divulge more personal information. But if you can get to know people on both levels — personally and professionally — you gain a different insight as a salesperson. The next PowerViews will be with Nick Stein of Salesforce.com. LinkedIn is more buttoned up.

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc., The xiQ app can be downloaded free for iOS devices. Follow xiQ on Linkedin and Twitter.

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

Engagio

MAY 12, 2020

It’s the bridge between prioritizing accounts, coordinating programs and accelerating revenue creation, and it’s a necessity for sales teams that understand the importance of strategy and personalization.”. Sales reps receive the information where they already spend time, in Salesforce.com, via a Google Chrome extension, and email alerts.

Marketing Analytics Tools 62

Marketing Analytics Tools Account Based Marketing Salesforce.com ABM 62

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

JULY 10, 2013

This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. CRM integration is currently limited to sending data to Salesforce.com.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Valasys

MARCH 15, 2019

A leading Account Based Orchestration platform, 6sense, extended its relationship with Salesforce.com so as to include integration with their marketing automation solution – Pardot. This integration combines the time-based predictions on prospect engagement from 6sense with marketing execution from Salesforce Pardot.

Marketing Automation Services 49

Marketing Automation Services Account Based Marketing ABM Salesforce.com 49

The Customer

OCTOBER 7, 2020

Airkit CEO Stephen Ehikian and CTO Adam Evans were previously the COO and CTO/co-founder, respectively, of RelateIQ, a relationship intelligence company acquired by Salesforce.com in 2014. According to research firm IDC, the total market for Customer Experience Technology is estimated at $641b in 2022.

Salesforce.com 52

Salesforce.com SMS API Mobile Marketing 52

B2B Marketing Analytics

AUGUST 2, 2020

With the onset of this pandemic, all marketing organizations had to adjust their annual plans and more importantly, double down on the “digital-first” strategies to account for the cancellation of the in-person events, which have been biggest driver of marketing pipeline and revenue.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

xiQ

SEPTEMBER 19, 2016

a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc., The xiQ app can be downloaded free for iOS devices. Follow xiQ on Linkedin and Twitter.

Enterprise Management 54

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 54

Customer Experience Matrix

AUGUST 28, 2014

and key activities (Web site visits, topics researched) and scores at both company and individual levels. Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.)

Lead Ranking 120

Lead Ranking Activities Lead Scoring Marketing Automation Services 120

Adobe Experience Cloud Blog

NOVEMBER 20, 2013

The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com' ” Benioff asked the crowd.

Salesforce.com 48

Salesforce.com Marketing Automation Services Thought Leadership Conference 48

Adobe Experience Cloud Blog

SEPTEMBER 15, 2012

Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). Denis Pombriant, Beagle Research Group, LLC. CEO at Beagle Research Group, LLC. Lori Wizdo, Forrester Research, Inc. Why famous? Why famous?

Salesforce.com 48

Salesforce.com Planning Word of Mouth Advertising Agencies 48

Hubspot

OCTOBER 1, 2021

Taking time to research CRMs is worth the effort. When browsing the site, it asks you if you’re "just getting started with CRM software" or "looking to replace your current CRM software” so it can personalize suggestions. It’s also a great port of call for researching software, including your next CRM tool. Social CRM.

CRM 53

CRM Communities Lead Ranking Marketing Management 53

markempa

FEBRUARY 18, 2013

However, the most expansive definition takes a total end-to-end look at every interaction a person has with a company from simply becoming aware of the company at the very top of the sales funnel, all the way through customer service contact after the final conversion to a closed deal. Defining CRM: Thoughts from three experts.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

The ROI Guy

MARCH 28, 2016

Because it is easier for buyers to research online before they meet with a rep, salespeople are ever more challenged to go beyond the easily available content and have high-value conversations, to help the buyers on topics they haven’t already learned on their own. “A It’s a mindset. The business follows from that approach.”

Salesforce.com 40

Salesforce.com Marketing Proposals CMO Differentiation 40

Engagio

DECEMBER 28, 2020

My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands. Maneeza Aminy. CEO at Marvel Marketers | LinkedIn.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Markempa

MAY 24, 2021

The trust that we have towards institutions has fallen, but what has really been driving brand activism, and how have you seen, or from what your research has shown, have customers changed their expectations? I was thinking perhaps Salesforce.com or Apple. Do you have any names of like B2B examples that people could look to?

Activities 76

Activities Brand Identity Branding Planning 76

Webbiquity

FEBRUARY 28, 2011

Manager Social Media Marketing at Webtrends. • Winton “Sonny” Adcock – Program Manager, Social Media & Customer Channel for Technical Support at Intel Corp. • Jamie Grenney – Sr.

Enterprise Management 100

Enterprise Management Marketing Management Twitter Salesforce.com 100

LeanData

APRIL 8, 2015

This will ultimately help marketers be much more aligned with sales and revenue objectives and have a more engaging, personalized relationship with their audience.”. LeanData Research Study , Sept. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData Solutions Overview.

Account Based Marketing 56

Account Based Marketing Enterprise Management Work Management Marketing Management 56

Vidyard

JANUARY 17, 2017

Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. Most of these tools have focused on finding lead lists, or researching prospects, so now it’s time to look at a tool that just makes selling easier.

Marketing Automation Services 71

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 71

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

LeanData

APRIL 8, 2015

This will ultimately help marketers be much more aligned with sales and revenue objectives and have a more engaging, personalized relationship with their audience.”. LeanData Research Study , Sept. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData Solutions Overview.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

LeanData

APRIL 8, 2015

This will ultimately help marketers be much more aligned with sales and revenue objectives and have a more engaging, personalized relationship with their audience.”. LeanData Research Study , Sept. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. LeanData Solutions Overview.

Account Based Marketing 40

Account Based Marketing Enterprise Management Work Management Marketing Management 40

ViewPoint

AUGUST 30, 2012

Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. He helped build Salesforce.com with an outbound marketing perspective into the mid-market. It’s really personal—that question for me.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Anything Goes Marketing

MARCH 24, 2009

I personally wouldn’t have it any other way. Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

MLT Creative

OCTOBER 25, 2011

Marketers’ dependence on CRM systems like Salesforce.com and Microsoft Dynamics has highlighted the need for data scrubs and input standards even further. Delete all duplications; watch for prospects who uses a business email and a personal email. Research, then correct or remove inaccuracies.

Data Hygiene 40

Data Hygiene Demand Generation Agencies B2B Salesforce.com 40

Vidyard

JANUARY 17, 2017

If Salesforce.com is a bit out of your price range, or you’re looking for a CRM tool that you can start using right away, Streak is handy, easy to set up, and free for up to 200 tracked emails per month. ViewedIt is a free video and screen recorder for Chrome that lets you quickly create personalized content to send to prospects.

Marketing Automation Services 50

Marketing Automation Services Budget Programs Tools Ideal Customer Profiles 50

Customer Experience Matrix

DECEMBER 8, 2006

Salesforce.com) as well as generic topics like Branding for Dummies , Customer Service for Dummies and Marketing for Dummies. Still, I can’t recall seeing any articles on the topic in my personal travels. This research isn’t simply a goose chase. But no Customer Experience Management for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Communications to groups and segments (may be personalized and triggered 1:1). Personalized, 1:1 emails based on real-time behavioral data can increase open rates by 50% and conversion rates by 350% (Jupiter Research). Communication Style.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40