The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Personalization is over-rated.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

Webbiquity

MAY 3, 2022

Here are key findings from 10 research reports released since the beginning of April, 2022. That’s one key conclusion from the report, B2B Events Industry Outlook 2022 produced by Emerald Xcelerator. Not surprisingly, after our enforced isolation, 54% of attendees want event organizers to offer in-person networking events.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

Martech

FEBRUARY 24, 2023

Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts. The data on data isn’t all bad. Get MarTech! In your inbox.

Marketing Report 109

Marketing Report Personalization Work Management Marketing Management 109

KoMarketing Associates

MARCH 22, 2023

Broadridge recently published its “2023 CX and Communications Consumer Insights Report,” and statistics indicated that the majority of customers (63%) now believe that most of the companies they work with need to improve the customer experience. This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

KoMarketing Associates

JULY 23, 2020

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts. However, the authors of the report believe first-party data could become more important later down the line.

Marketing Report 156

Marketing Report B2B Marketing Personalization B2B 156

KoMarketing Associates

MARCH 31, 2020

Marketers are still focused on developing a personalized customer experience, according to new research, and statistics show that they are measuring the effectiveness of their communication efforts by engagement.

Marketing Report 157

Marketing Report Personalization Statistics Custom Publishing 157

KoMarketing Associates

JUNE 18, 2020

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Just seven percent of respondents disagreed with the statement. Convenience is a common theme for B2B expectations.”.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

NOVEMBER 16, 2022

As marketers focus on personalizing the customer experience, new research suggests that many continue to face challenges in this area. Furthermore, dissatisfaction with personalization results and efforts is growing. of respondents said they were satisfied with their marketing team’s personalization results and efforts.

Resources 271

Resources Personalization Advertising Agencies Custom Publishing 271

KoMarketing Associates

MAY 25, 2022

Forbes Insights recently partnered with Glassbox to publish “The Leading Edge of Digital Customer Experience” report, and statistics indicated that 84% of executives now agree that excellence in digital CX is critical to their organization’s survival. Personalized Marketing Content and the Customer Experience.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Increased customer retention (49%) was cited by marketers as the top benefit of having a successful personalization strategy.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Advertising Benchmark 105

Advertising Benchmark Marketing Report Email Marketing Personalization 105

KoMarketing Associates

SEPTEMBER 13, 2022

Ascend2 recently published its “Email Marketing: Strategies, Tactics & Trends” report, and data indicated that most marketers (69%) would still only call their email marketing strategy “somewhat successful.” As a result, new research suggests that they will be turning to artificial intelligence (AI) in the coming months. from last year.

Marketing Report 239

Marketing Report Email Marketing Open Rate Click Rate 239

KoMarketing Associates

AUGUST 4, 2021

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. In Q1 of 2021, approximately 81% of marketers said that they expected personalized marketing to have an influence on their overall strategy.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

KoMarketing Associates

APRIL 12, 2023

report, and statistics suggested that the majority of B2B chief marketing officers (42%) intend to center their 2023 martech strategy around improving the customer experience. In general, most respondents (54%) admitted that they had stopped doing business with a company as a result of a poorly personalized experience.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

KoMarketing Associates

NOVEMBER 2, 2022

More marketers are leveraging customer data platforms (CDP) to provide a personalized experience. Merkle recently published its “2022 Q3 Customer Engagement Report,” and statistics indicated that most marketers (27.1%) cite implementation as the biggest barrier when it comes to utilizing a CDP.

Marketing Report 245

Marketing Report Barriers Custom Publishing Statistics 245

KoMarketing Associates

MARCH 30, 2021

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization. To date, most marketers (34%) claim that they have between three and four channels personalized for the sake of the customer experience.

Personalization 296

Personalization Enterprise Management Digital Transformation Custom Publishing 296

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed. Web hosting.

Acquisitions 72

Acquisitions Personalization Work Management CMS Development 72

KoMarketing Associates

MAY 15, 2017

As marketers begin to further personalize their content, new research indicates that customers are becoming more receptive to advertising as a result. The “Communication Planning in a Disrupted World” report from Kantar Media found that 68 percent of today’s connected customers either “like” or “tolerate” advertising.

Marketing Report 150

Marketing Report Personalization Planning Paid Search Agency 150

KoMarketing Associates

JULY 7, 2022

Chief Martec recently published “The State of Martech 2022” report, and statistics indicated that over the past two years, management martech has experienced more growth than any other type. This was followed by content and experience, commerce and sales, and social and relationships martech. “The

Marketing Report 213

Marketing Report Work Management Paid Search Agency Statistics 213

KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%). “Bad

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

MAY 4, 2022

DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson. The Increasing Value of B2B Marketing Content.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

DECEMBER 15, 2021

About 50% claimed that they are “much less likely” to do business with a company that openly shares their personal data. Only 24% of marketers believe that consent should be required before sharing customers’ personal data with other companies. This is compared to 47% of customers who said the same.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

JUNE 22, 2022

Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%). Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution.

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

JUNE 28, 2022

The Pedowitz Group recently partnered with Ascend2 to conduct “The RevOps Difference: How Revenue Operations Align Business Units to Drive Greater Revenue” report, and statistics indicated that just 36% of marketers believe the efforts, strategies, and goals of their marketing, sales and customer success teams are “fully aligned.”

Marketing Report 260

Marketing Report Advertising Agencies Statistics Privacy 260

KoMarketing Associates

APRIL 13, 2022

As marketers look ahead to the remainder of 2022, new research suggests that they will be focusing on personalizing content and the overall customer experience. About 41% of B2B marketers, in particular, will be adding personalized content and offers to their arsenal of marketing tactics. That being said, 38.8%

Personalization 239

Personalization Marketing Budget Content Statistics 239

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Approximately 45% would like to improve data quality, and 38% want to use more of their available data.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

DECEMBER 13, 2018

As marketers look for more ways to resonate with their target audience, new research suggests that content personalization may be the key to achieving their goal. More importantly, customers appear to be willing to provide more information to receive personalized marketing content. This was followed by having a dedicated team (66.67

Marketing Report 149

Marketing Report Personalization Paid Search Agency Content 149

KoMarketing Associates

JULY 1, 2021

However, respondents are still struggling with delivering personalized content (44 percent), integrating all marketing systems (43 percent) and creating a successful strategy (41 percent). Fifty-one percent are offering personalized/dynamic content, while 40 percent are focused on prospect/customer re-engagement.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

KoMarketing Associates

JULY 27, 2022

Precisely recently teamed up with Corinium to publish its “How Data is Driving Next-Generation Customer Experiences” report, and statistics suggested that only 37% of marketers have well-developed enterprise data architecture in place to deliver high-quality CX.

Marketing Report 236

Marketing Report Optimization Resources Advertising Agencies 236

KoMarketing Associates

JUNE 8, 2022

Knak recently published its “2022 Email Marketing Benchmark Report,” and statistics suggest that marketers’ average delivery rate sits at about 93%, which is down 3.2% The researchers behind the report note that many are now prioritizing personalization and background images as key features in their emails. from last year.

Click Rate 240

Click Rate Open Rate Marketing Report Email Marketing 240

ClickZ

JULY 12, 2019

A new insights report by McKinsey lays out the future of personalization , how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. The business value of personalization. From ultra-personalization online, to ultra-personalization offline.

Marketing AI 111

Marketing AI Personalization Paid Search Agency Touchpoints 111

KoMarketing Associates

MARCH 24, 2021

Validity recently conducted “The State of Email Marketing” report, and statistics indicated that for the majority of marketers (39%), the effectiveness of email is holding steady. The majority of marketers (67%) reported an inbox placement rate of 89% or less. Finding Success Through Email Marketing.

Marketing Report 261

Marketing Report Class Validation Marketing & Strategy 261

KoMarketing Associates

JULY 5, 2019

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.

Marketing Report 120

Marketing Report Personalization Custom Publishing Marketing & Strategy 120

KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. of respondents said they use three or more personalized elements per email. Only 23.8% Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

KoMarketing Associates

NOVEMBER 30, 2022

Forrester recently partnered with Airmeet to publish the “The Right Virtual Event For The Right Audience Is A Catalyst For Growth” report, and statistics indicated that 32% of respondents intend to host more virtual events within the next 12 months. In-Person B2B Marketing Events Continue to Rebound. This is compared to 20.6%

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226