Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 86

Marketing AI Work Management Marketing Management Barriers 86

Martech

OCTOBER 19, 2023

HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more. Clearly view any column of the index page table, such as contacts or companies, without losing track of which record you’re looking at by using the new release to freeze the first column of the table (beta).

SMS 103

SMS Bundling Terms and Conditions Opt-out 103

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. The post HubSpot’s November 2023 releases: The manager’s guide appeared first on MarTech. Previously, users had to scroll down in the right-side menu to find the playbooks.

Top of Funnel 106

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 106

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. The post AI-powered martech releases and news: Jan. Intellimize creates and optimizes landing pages.

Marketing AI 96

Marketing AI Advertising Agencies High Quality Lead User-Generated Content 96

Martech

SEPTEMBER 8, 2023

Here are other new AI-powered martech features from the past seven days: Mailchimp’ s Intuit Assist helps users generate content, personalize marketing, and learn faster. Tailored cross-channel content creation: This allows marketers to create personalized content for each audience segment, which can be distributed across multiple channels.

Amazon 110

Amazon Ideal Customer Profiles User-Generated Content Outreach 110

Martech

OCTOBER 12, 2023

And now, here are this week’s AI-powered martech releases, features and enhancements. It offers levels of autonomous decision-making and personalized user experiences. The post This week’s AI-powered martech releases appeared first on MarTech. Look for them to move center stage soon. Get MarTech! In your inbox.

Multivariate analysis 108

Multivariate analysis Forecasting API Paid Search Agency 108

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Creation simplifies and accelerates the creation of personalized content at scale, that is always on-brand. Get MarTech! In your inbox.

Digital Asset Management 104

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 104

Martech

FEBRUARY 15, 2024

First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. The post AI-powered martech releases and news: Feb. Today we have a tale of two surveys with very different messages. 6% still don’t know what AI is. 15 appeared first on MarTech.

Marketing AI 93

Marketing AI Enterprise Management CPC Cost Per Click 93

Martech

MARCH 28, 2024

42% of startups use AI to support personalized pricing strategies using customer behavior insights. And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. The post AI-powered martech releases and news: March 28 appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 58

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 58

Martech

DECEMBER 14, 2023

Now, here are this week’s releases, upgrades and features: Dstillery’s Audience Brief Genius matches advertisers’ audience briefs with the best audiences from Dstillery’s taxonomy using OpenAI’s technology. The post New AI-powered martech releases: Dec. They want to donate 50,000 meals this month, so go here to contribute. (

Marketing AI 91

Marketing AI Advertising Agencies Paid Search Agency API 91

Martech

OCTOBER 5, 2023

Drift’ s Drift Engage, Site Concierge and Bionic Chatbots are new products that leverage AI to create personalized, always-on omnichannel buyer experiences. Drift Engage can automatically score the real-time intent of every website visitor and deliver a personalized experience. Get MarTech! In your inbox.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Mobile Advertising 107

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Monetate updated its Personalized Search with advanced NLP capabilities to understand search queries better and deliver more accurate results. The post AI-powered martech releases and news: March 21 appeared first on MarTech. Get MarTech! In your inbox.

Multivariate analysis 61

Multivariate analysis Merchandising Work Management Marketing Management 61

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Support for personalization and optimization. Terms of the deal were not disclosed. Web hosting.

Acquisitions 64

Acquisitions Personalization Work Management CMS Development 64

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Marketers can now use Stream Designer Card Action Cards to pass hidden values to the Marketo Engage person record when visitors engage with a Dialogue. Why we care. Get MarTech! In your inbox.

Marketo 107

Marketo Enterprise Management Template Sales Qualified Leads 107

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. Zoovu’s Advisor Studio is a generative AI solution for personalized product discovery and customer assistance. Personality personalizes content with a unique brand voice and style.

Marketing AI 97

Marketing AI Multi-Channel Customer Satisfaction FAQ 97

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns.

Enterprise Management 81

Enterprise Management Hubspot Paid Search Agency Work Management 81

KoMarketing Associates

NOVEMBER 29, 2022

As marketers begin to shift back toward in-person events following the Covid-19 pandemic, new research indicates that they are developing strategies to host more of them in the coming months. Additionally, the majority of respondents (48%) stated that they expect to attend in-person conferences in 2023.

Personalization 218

Personalization Planning Conference Statistics 218

Martech

JANUARY 25, 2024

And now, this week’s AI-powered marketing technology releases. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. TaskUs and Zendesk’s TaskGPT creates and delivers personalized and relevant responses to customer service queries. Get MarTech!

Marketing AI 75

Marketing AI Paid Search Agency Lead Ranking Psychographics 75

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. AI Explorer allows marketing teams to embed AI personalization into their websites with a simple line of code. Dig deeper: What does the future hold for genAI?

Marketing AI 96

Marketing AI Digital Asset Management Enterprise Management Gartner 96

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. The post This week’s roundup of AI-powered martech releases appeared first on MarTech. Get MarTech! In your inbox.

Paid Search Agency 108

Paid Search Agency Domain Gartner Barriers 108

Martech

NOVEMBER 16, 2023

Intellimize’s AI-powered Account-Based Marketing experiences (ABX) allow marketers to orchestrate personalized experiences across every touchpoint in the buyer’s journey. The post The latest AI-powered marketing tech releases appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Paid Search Agency 100

Paid Search Agency Planning Touchpoints Mobile Advertising 100

Martech

NOVEMBER 30, 2023

Anyway, here’s this week’s latest AI-powered martech releases, integrations and upgrades: CivicScience ’s Sage AI is designed to address trust issues surrounding artificial intelligence. The post The latest in AI-powered marketing technology releases appeared first on MarTech.

Marketing AI 89

Marketing AI Marketing Management User-Generated Content Amazon 89

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Common formats include a downloadable PDF file, a sharable file in Google Drive, an electronic media kit on your website, or a printed version shared at an in-person event. Company or personal overview. Press release(s). Well-crafted and compelling press releases are the cornerstone of any media kit. Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Martech

SEPTEMBER 14, 2023

Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Personalization and consumer insights. First-party data for personalization is also harder to come by with more privacy regulations and the phasing out of third-party cookies. Why we care.

Guidelines 109

Guidelines Advertising Agencies Media Paid Search Agency 109

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. The post AI-powered martech releases and news: Feb. It uses generative AI to provide insights and recommendations for sellers. Get MarTech!

Marketing AI 78

Marketing AI Allocation Zoominfo ROAS 78

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. In your inbox. Business email address Subscribe Processing.

Enterprise Management 104

Enterprise Management Advertising Agencies API Multi-Channel 104

Martech

JULY 19, 2023

HubSpot’s June releases include new tools for AI Content Assistant, reporting improvements, new HubSpot Payments and subscription features. Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Applying generative AI to minimize typos when creating sales emails on mobile devices (iOS only).

Data Hygiene 87

Data Hygiene Privacy Landing Pages CAN-SPAM 87

Martech

JUNE 22, 2023

One is PR Assistant which helps draft press releases and personalize pitches to journalists. Nativo ’s released its ContentAI suite for advertisers and publishers. The post The latest in AI-powered martech releases appeared first on MarTech. Meltwater has added AI Assistants to its suite of products.

API 87

API Gartner Paid Search Agency PR 87

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Plus, several Payments and Playbooks releases allow managers to access the information they need. Learn more about best practices to begin using this new release. Get MarTech!

Hubspot 93

Hubspot Work Management Contact Marketing Fulfillment 93

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. This release may make using HubSpot Payments more effective than issuing invoices or quotes and attributing additional revenue to a specific sales, marketing or customer success activity.

Ad Frequency 90

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 90

Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. Once unified profiles are available, Account Engagement users can segment and personalize their customer communications, driving increased engagement and revenue. Want to see all the details? Get MarTech!

Business 95

Business Ideal Customer Profiles Trigger Marketing Touchpoints 95

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 93

Paid Search Agency Features Personalization Ads 93

Martech

MARCH 16, 2022

One of the biggest stories from Marketo’s latest release is their planned entry into the world of chat software. It’s one more way we can engage with prospects; and personalize messaging. When Marketo released their bot activity filter on emails, we didn’t hesitate to enable this feature. Bot Activity 2.0.

Lead Scoring 104

Lead Scoring Enterprise Management Work Management Peer-to-peer 104

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. Watch a video about this release here. Watch a video about these two releases. Encourage greater adoption and data collection by using the new beta release to send and reply to emails within the mobile app.

Enterprise Management 87

Enterprise Management Hubspot Terms and Conditions Sample 87

Marketing Insider Group

MAY 13, 2021

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

Personalization 303

Personalization Brand Identity Branding Custom Publishing 303

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget. Here’s a friendly guide to them.

Allocation 89

Allocation Privacy Policies Banners Opt-out 89

Martech

JULY 11, 2022

Here’s what you need to know about the June releases. Attributing opens to a person or bot is tricky business, and HubSpot admits that “as it is not possible to accurately attribute unreliable opens to a bot or an actual recipient, the Adjusted open rate is an estimation. Details are below: Launching a new site? HubSpot wants you!

CMS Development 97

CMS Development Privacy Protection Open Rate Microsite 97