Smashmouth Marketing

JUNE 21, 2009

Build relationships with your clients 3. Be creative and solve a client's problems - bring value to the relationship 4. Personal Branding is all important (he probably doesn't know this is even a term nowadays, but he'll get it in 10 seconds) 5. My dad was never in sales, but he understood the fundamentals of selling.

Social Networks 100

Social Networks Paper Network Marketing Tagging 100

Smashmouth Marketing

DECEMBER 24, 2008

The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies. That, by the way is the nugget of this whole piece.). Look at Dell’s Digital Nomads. They are all about helping out a certain niche of prospect.

User-Generated Content 100

User-Generated Content Lead Generation Consulting Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

The lead process used to be “beat people with information until your sales person closes them.” Now, it’s a little bit more about relationships with products and companies. That, by the way is the nugget of this whole piece.) Look at Dell’s Digital Nomads. They are all about helping out a certain niche of prospect. They’re not selling.

User-Generated Content 100

User-Generated Content Tagging Lead Generation Consulting 100

Smashmouth Marketing

NOVEMBER 3, 2008

If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. I personally have downloaded 4 apps I've seen on TV. So both apps are wonderful and intuitive, but the real Hall of Famers.the marketing folks at apple, their agency and the creative team. 3 of them within 30 seconds of seeing the ad.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Pricing 100

Smashmouth Marketing

NOVEMBER 11, 2008

If they could measure click throughs of ads to downloads, I'm sure the relationship is huge. I personally have downloaded 4 apps I've seen on TV. So both apps are wonderful and intuitive, but the real Hall of Famers.the marketing folks at apple, their agency and the creative team. 3 of them within 30 seconds of seeing the ad.

Paid Search Agency 100

Paid Search Agency Ads Advertising Agencies Tagging 100

Smashmouth Marketing

JULY 6, 2010

The best content is clear, concise and compelling, creating a bond and a relationship with the reader. If one person, someone who is important to you, forms a negative image of you because of something you've written, doesn't it make sense to be more mindful? Can poor writing, misspellings and grammatical errors interfere? You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

JUNE 15, 2009

MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing. Marketing is about relationships 3. jaybaer : IBM says that personal & professional worlds are converging. Monitor profit generation. Learn web 2.0 via sandy_carter).

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

JUNE 8, 2009

agravel : Attending session about demand generation: quantity vs quality #mpb2b BDSolutions : Learn how Twitter will change the way we live - @stephenbjohnson 's Time cover story [link] #mpb2b MitziThomas : I’m wondering how many people in the room listening to Steven Johnson are actively using Twitter, either personally or for marketing.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Smashmouth Marketing

MARCH 27, 2009

The data seems to show that Con-call/Web-meetings are becoming more common, and more acceptable as a way to start a business relationship. Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction. 64% Con-call/Web-meeting. 32% Face-to-Face. 4% Video conference. 3% Tradeshows.

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

64% Con-call/Web-meeting 32% Face-to-Face 4% Video conference 3% Tradeshows 1% Other The data seems to show that Con-call/Web-meetings are becoming more common, and more acceptable as a way to start a business relationship. Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. What are your thoughts on that?

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Mike: Once that relationship starts, the selling starts. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Conference this week. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. Mike : Once that relationship starts, the selling starts. We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Conference this week. They control their buying process and the flow of information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

JULY 29, 2010

This one thing may turn into a longer conversation that could bring out more pains and needs from the prospect and in time, turning this ‘not interested’ person into an opportunity for our clients.". They understand it takes time to demonstrate value and develop strong relationships.

Demand 100

Demand B2B Comparison Demand Generation 100