Paul Gillin

FEBRUARY 10, 2016

It should also include some personal details, such as favorite sports teams or hobbies. Cementing business relationships – When Cisco CEO Chuck Robbins tweets an attagirl to his company’s head of executive talent or thanks a customer for a great meeting, he’s doing more than just casting off casual praise. Without the red tape.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

APRIL 18, 2012

Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” Friends and connections are persistent relationships between members that require mutual consent to create. Anyone can follow anyone else unless explicitly blocked by the person being followed (a rare occurrence).

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

OCTOBER 7, 2010

If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Social maps – or diagrams of relationships across social platforms – sound good in theory, but are nearly impossible to create on a broad scale.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

AUGUST 26, 2010

During the 75-minute drive, I listened to the girls talk excitedly about the people they would soon meet in person for the first time. Relationships? Their relationship was already well established last year long before they met each other for the first time. Nor is it surprising to hear of relationships ending in novel ways.

Multi-Channel 50

Multi-Channel Facebook Communities Course 50

Paul Gillin

OCTOBER 11, 2012

Make it Personal. With that in mind, make sure your posts have a personal tone. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. When I see hash tags in a headline, it tells me one thing: This person was too lazy to customize the message for me.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MAY 13, 2010

Think about the problem that person is trying to solve. Today it’s cheap and easy to point a camera at a product manager or engineer and ask the person to explain a product. This is particularly important for b-to-b companies, which establish long-term relationships with their customers. Is it easy to join your list?

B to B 50

B to B Marketing Websites Work Management Webcast 50

Paul Gillin

OCTOBER 14, 2010

Public relations is a relationship game. The PR person would have angered competitors and had little to show for it. Outside of a few big stories – such as TMZ’s scoop on the death of Michael Jackson — the public doesn’t remember where a story originated.

PR 50

PR Public Relations Startups Tagging 50