| | | Measurable Marketing | | Personalization + Relationship | 2 articles |
| Page 1 of 1 | Previous | Next | MEASURABLE MARKETING SEPTEMBER 20, 2010 9 B2B Social Media Errors to Understand Before Jumping in They've heard that social media can have an enormous impact on their lead nurturing and relationship building and that it can help them with their targeted customer acquisition, and all of these things are true, but they're not, unfortunately, a given. company that does nothing but spout organization-specific content won’t garner a relevant following or build relationships. | MEASURABLE MARKETING FEBRUARY 13, 2012 Michael Kors Valentine's Day Campaign is Multichannel at its Best The campaign encourages consumers to share what they are "falling in love with" this Valentine's Day, from relationships to vacation destinations to accessories and more. More than one-dimensional or static, campaigns like these harness the positive and personal experiences associated with holidays like Valentine's Day to drive consumers to purchase. The great part? Share them here | | | | | | |
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