Everything Technology Marketing

DECEMBER 19, 2009

Show your prospects that you understand their industry, and specific issues, and that you are interested in building a long term relationship. As Brian Carroll in his excellent B2B Lead Generation Blog points out, this way you will become a trusted advisor rather than just another sales person.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

OCTOBER 14, 2009

Twitter, Facebook, LinkedIn, and several other sites provide a unique opportunity to build relationships with your customers – previously, one message was sufficient to promote a product or service. But either one person or a department needs to be in charge of creating and executing the company’s policy.

Social Media 100

Social Media Allocation Media CMO 100

Everything Technology Marketing

JANUARY 1, 2011

While the economy is slowly improving, many markets are still anemic and it remains critical in 2011 to nurture and grow existing customer relationships. You want to be the source buyers are flocking to for this high-value content. You want to be the source buyers are flocking to for this high-value content.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100