relationship Personalization Related Topics 
Chris Koch
JUNE 26, 2009
In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. In pursuing a personal presence in social media, I had it easier than you will. You may have to adopt a more split business personality (and do more work). Pick an RSS tool.
Chris Koch
JUNE 25, 2010
Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. I think social media turns most things we think about innate personality on its ear.
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Chris Koch
MAY 21, 2010
Facebook has built its business model around gathering as much personal information about us as possible. And just as our traditional thinking about qual forms is failing, so will Facebook’s personal-information-as-currency model. That price is personal information, company information, and buying intent. come at a price.
Chris Koch
FEBRUARY 26, 2010
But they may be open to building a relationship that could someday lead to a sale. The trust leads to a more personal relationship and hopefully, a purchase. These people are prospects, not leads. The way we turn prospects into leads is to gain their trust. We need to create that content. Tweet This Post.
Chris Koch
MARCH 12, 2010
These are companies that go out of their way to build close customer relationships. Hard to manage and to scale, highly reliant on the vagaries of human nature, most companies continue to have poor relationships—or worse, no relationships—with their customers. Social media is making that fact plain. Unspoken intimacy.
Chris Koch
FEBRUARY 24, 2010
B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel—one of many—for making the connection and building the relationship with customers. The trust leads to a more personal relationship and hopefully, a purchase.
Chris Koch
JANUARY 15, 2010
He wasn’t a marketer, but he had been sent by a marketer, who hadn’t bothered to accompany him or even send an agency PR person for translation and kind supplication. Marketing needs a better relationship with IT. Content creates relationships. But it means shaking up the PR department and our relationships with PR agencies.
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