B2B Memes

NOVEMBER 25, 2011

But in the social media world, they have an increasingly personal and direct connection to their readers. Having a personal, conversational relationship with an audience inevitably means having a distinctive voice and point of view. Related posts: The Perils of Corporate-Personal Twitter Names. Dialogue vs.

Personalization 100

Personalization Media Social Networks Social Media 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. Photo by Chris Wheal.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. Photo by Chris Wheal.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

JULY 22, 2011

That was the lesson I took from Gene Weingarten’s criticism last month of the new-media concept of personal branding. When the Washington Post columnist wrote that branding is ruining journalism , he set off a barrage of rejoinders from personal-branding advocates, most notably and prolifically Steve Buttry. I don’t think so.

Social Media 100

Social Media Media Opt-out Opt-in 100

B2B Memes

OCTOBER 8, 2011

Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. My involvement with computers was a relationship of convenience for me, I felt, not a long-term affair. As he snapped it open, he explained that it was a personal computer, an Osborne 1. Probably just a few.

Class 100

Class Rules Act-On Personalization 100

B2B Memes

JULY 5, 2012

Understanding the proper relationship between professional and personal use of social media. Managing freelancers, particularly with respect to expectations regarding plagiarism and attribution. Effectively using ethics guidelines like ASBPE’s Guide to Preferred Editorial Practices.

Ethics 100

Ethics B2B Press Twitter 100

B2B Memes

DECEMBER 15, 2011

If a journalist becomes a brand journalist, that person is no longer a journalist.”. In an e-mail, he told me that he actually agrees with many of their points: Let me tackle this from my personal point of view. Typically, when speaking to people in person, I refer to myself as a “brand reporter” rather than a brand journalist.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100