Customer Experience Matrix

FEBRUARY 17, 2015

The predictions can be based on conventional predictive methods like regression or on integrated machine learning. Often the company is able to use regression models that the client has built already for other data sources. Everybody wins: the customer appreciates the proactive service, and company fields fewer phone calls.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

NOVEMBER 18, 2011

It includes more sophisticated features for working within social media platforms, such as delivering forms and personalized ads within Facebook, using social sign-on to capture more data, and building more detailed profiles based on activities, consumption, connections and influence. The second wave is just starting.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

APRIL 24, 2008

Selections can be limited to one person per organization. DMSI can calculate these values through a regression analysis based on reports extracted from the system. The system will generate a personalized URL that sends each customer to a custom Web site. Users decide on the ranges separately for each component.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

JUNE 9, 2010

Even online marketing, where every click can be captured, and often tracked back to a specific person, doesn’t automatically solve the problem. The specific approach is to link keywords within Web content to the stages and then track which content each person views. But it’s far from the ultimate solution.

Top of Funnel 120

Top of Funnel Marketing Funnels Allocation Marketing Management 120

Customer Experience Matrix

NOVEMBER 28, 2012

It then uses regression analysis to estimate the influence of each promotion and promotion attributes, such as ad size and format, on stage movement. The system can link cookies from [x+1], the client, and third party vendors once these are identified as the same person.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

APRIL 16, 2009

Lyza also provides basic statistical functions including descriptive statistics, correlation and Z-test scores, a mean vs. standard deviation plot, and stepwise regression. This is exactly how most analysts work. This is nothing for SAS or SPSS to worry about; in fact, even Excel has more options. But it’s enough for most purposes.

Enterprise Management 120

Enterprise Management Work Management Analysis API 120