Remove range

Digital B2B Marketing

article thumbnail

7 Characteristics of Tomorrow’s Best B2B Marketers

Digital B2B Marketing

Those are skills that can easily be learned by the right person. The more important thing to know is what type of person can learn both the skills they need today and the new ones they will need tomorrow? Isn’t that the kind of person you need on your team?

article thumbnail

Cookie Deletion and Measurement: What you Need to Know

Digital B2B Marketing

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Will Jet Engines Ever Be Social?

Digital B2B Marketing

Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. The various platforms we have today can be used for a wide range of purposes. But that doesn’t make these devices social, just connected.

article thumbnail

B2B Marketing is Just B2P. Right?

Digital B2B Marketing

So why all the fuss about B2B being B2P (business to person)? They Make Bigger Decisions There is more resting on business decisions than on personal decisions. Marketing in this environment is not about one person. Your Turn What is your view on Business to Person (B2P) marketing? What makes these people different?

article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

You are promoting a one-off event, such as a webcast or local in-person event, and the additional available reach is key. Expect to pay a premium for the extra data available through list rentals, with the cost per name ranging from about $0.15 You don’t need access to the list itself. for one time use.

article thumbnail

Marketing Is NOT About Relationships

Digital B2B Marketing

This is why sales people with existing relationships are recruited and account managers work to develop personal relationships with clients. That click may be important, but calling it a conversation is an insult to the person with their hand on the mouse. Marketing is predominantly one-way communication.

article thumbnail

20 B2B Marketers Losing their Brand on Pinterest

Digital B2B Marketing

The most notable element isn’t the silence, it is the personal accounts sitting on what could be brand pages. Companies like HubSpot, Constant Contact and General Electric illustrate a range of ways B2B marketers can begin experimenting with Pinterest around products, content, events and culture. I believe there is.