Writing on the Web

SEPTEMBER 3, 2014

This is the important discovery question: Ask yourself “why,” “how,” or “why not?”. Reflect again – and keep asking the broad or narrow questions to identify the real issues. Content Marketing Getting Read How to.Tips On Writing Better Writing Great Blog Content Attracting Clients business blogs personal stories personality'

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

JULY 9, 2014

If all you’re doing is publishing good information, without personality, without offers, what’s the point? I have written a “Shortcuts” list of questions to ask yourself when planning your e-newsletter and you can access it for free here. Here were some of her questions, followed by my answers.

Newsletter 100

Newsletter Work Management Thought Leadership Banners 100

Writing on the Web

JULY 23, 2014

ContentforCoaches.com writing services provide well-researched, professionally edited articles for executive coaches and consultants to use ‘as is’ or with your own personal introduction, links to your web pages, and/or a conclusion with a call to action. Let me know if you have any questions about the sale or our services.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Writing on the Web

APRIL 23, 2014

Q & A – Readers love to have their questions answered. Host a Q & A post and answer reader questions. This will draw in a bigger audience because readers will want to come back and see if their question was answered. Odds are good that if one person poses a question, others might have the same question as well.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

JANUARY 5, 2011

) If all you’re doing is publishing good information, without personality, without offers, what’s the point? Here were some of her questions, followed by my answers. The person asking these good questions is an executive coach. I suggest writing an informal message using the personal pronoun “I.&#

Newsletter 100

Newsletter Digg Work Management Banners 100

Writing on the Web

MAY 30, 2016

Design for Branding, Trust, Personality. Everything on your blog should reflect your branding identity, customer personality preferences, and be clear about the kinds of problems you solve for your clients. And of course, if you have any questions, send me an email or contact me on LinkedIN.

Business Blogging 100

Business Blogging Banners Business Design 100

Writing on the Web

AUGUST 19, 2011

In other words, a ‘feeling’ person will pick up on emotions, personal sensations, memories, and imagine themselves experiencing something in the moment. A ‘thinking’ person will take new information and conceptualize how it fits into existing knowledge. Key question: Why? Key question: What ? Key question: How?

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

MAY 27, 2015

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. Congratulations, Di! They may even have an outline.

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JANUARY 9, 2013

What if instead of setting business or personal goals for the New Year, I picked O ne Word to focus on? I’d show I care if I asked more questions and listened better to friends and family. Related posts: Blog Writing Goals … a few questions before the end of the year. What do you think about this idea?

Paper 100

Paper Amazon High Quality Lead Marketing 100

Writing on the Web

JUNE 4, 2015

In my last post, I shared a few questions you should ask yourself and 4 steps to write an expert ebook fast and efficiently. questions that are compelling and that suggest better solutions. This can include your own personal story of a turning point in your life. Traditional publishing barriers have fallen. So let’s get busy.

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

APRIL 18, 2011

Answer reader’s questions and educate. You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. (Or Without personalization, ideas are just theory.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

MARCH 17, 2011

I’ve been spending more than 20 minutes with each person, and I’m loving it. I want to feel some sort of connection on a personal level. A personal conversation solidifies trust in you. A personal conversation will open the doors to other needs the client has but may not see. Email can’t do that.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 24, 2014

Personal stories are always attention grabbers, but make sure they are real, emotional and relevant to your message. Ask powerful questions, particularly “why” and “how.” Questions tap into the readers’ natural curiosity to understand the world around them. Why not start your book in a similar fashion.

Custom Publishing 100

Custom Publishing Tactics Buy Tips 100

Writing on the Web

NOVEMBER 7, 2012

There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way. In contrast, if you normally write about your personal life, develop some “how to” content based on your areas of professional expertise. Ask them what questions you can research and answer for them.

Tips 100

Tips Blogger Aggregators Business Blogging 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Got questions? Why is social proof so important when writing on the web? What sealed the deal?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

FEBRUARY 17, 2014

” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. So the question is, how can a busy leader create quality content that reflects his/her passion and unique voice? Their credibility. Their passion. Quality writing.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

OCTOBER 10, 2012

Address things like foul language, shameless promotion, personal attacks and political commentary. Use your comment policy to determine which ones are completely out of the question. If the person continues to ignore your requests, go ahead and block him or her. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

DECEMBER 6, 2011

This style of writing allows you to engage more personally. The efficacy of talking, versus writing, is also demonstrated by how you converse with your team when the news really matters, work up to talking to the person you met on a dating site or close big sales in-person. It encourages you to tap into the “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

FEBRUARY 26, 2014

It may be worthwhile to allude to a personal story, shocking statistic or provocative question you’ve shared earlier in your ebook. If you’ve got questions about this, give me a call. Refer back to the “ why ” – your compelling reason for writing this ebook – that powers your unifying message.

Tips 100

Tips Peer-to-peer Urgency Marketing Statistics 100

Writing on the Web

AUGUST 14, 2013

I know him personally because I helped him get started blogging. I didn’t teach him everything, but I remember the day he called me from his office in Virginia, with questions. They hire an expert, they ask questions, they do the work… then they find a system that works for them. in San Diego.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” Give readers a bulleted list of tips or questions. Ask people to try something out, an exercise, or to write down answers to a few key questions.

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JUNE 16, 2015

If you’re on YELP, identify areas that are getting the most comments, suggestions and questions and write about those topics. You can also find him on Twitter , Google+ and his personal blog. Are you on YELP ? According to studies, Yelp had 67 million reviews by October 2014.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JANUARY 23, 2013

Second paragraph either expands on the problem, or diverges off into a small story or personal anecdote. I may ask readers a question or suggest a ‘next step.’ But I often ignore this guideline, giving them a choice: Got questions? Then I make a list of solutions or suggestions. Want to know more?

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JULY 18, 2012

If you already have a personal social media account, send out a mass invite to your existing list. Never use your business’ page to share personal information or petty comments like, “We can’t wait for the weekend!” And be sure to respond to pertinent questions or comments in a timely manner.

Social Media 100

Social Media Media Business Merchandising 100

Writing on the Web

JULY 24, 2013

No matter his personal life, he connected with universal needs for belonging and love. Do you ask your blog readers questions and engage with them? These are a few tips you can apply to your business and build a better blog that reflects your personality, values, and your own style. People wanted to believe him.

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

AUGUST 16, 2011

Here are 5 reasons why you should NOT automatically feed your blog into these social media sites: You cannot personalize the content. If you want to make your status updates more appealing, post it in the form of a question and ask others to comment. You are more likely to get fans to “like” your post, comment and share.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Writing on the Web

JUNE 12, 2013

Depending on the size of your business and your level of comfort at sharing personal information, you may want to reveal how you solved a similar problem with your readers. If this is not appropriate for your business, personalize the post with a quotation or a testimonial from a customer.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

AUGUST 9, 2010

The number one question readers are asking when they glance at material is this: “Why am I reading this? The question: This can be implied but may be better spelled out, as in: a. What should we do? The answer: Your response to the question and your solution to the complication. What’s in this for me? Why should I care?”.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

JANUARY 9, 2014

Start asking yourself some hard questions: What do you want to say that you’re passionate about? A personal story or client stories that need to be shared? And of course you can use social media pages to ask for other people’s perspectives. There are other things to consider when deciding on a topic.

Opinions 100

Opinions Customer Surveys Social Media Course 100

Writing on the Web

JULY 5, 2010

You’ll: Ask questions. Then spend a little time imagining your ideal reader , the person most likely to read right through and continue the relationship with you, by signing up for your newsletter maybe and, as the courtship flourishes, buying what you sell. Imagine this person’s pains, pleasures, pastimes and passions.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

MAY 1, 2013

OK, here’s the question: why would you want to market through a site that is based on sharing documents? Today, most of us operate our business and personal life online. 2 Questions Your Site Should Answer. The high online activity makes Scribd ideal for content marketing purposes. Reasons to love Scribd: IT’S FREE.

Stats 100

Stats Social Media Link Building Network Marketing 100

Writing on the Web

OCTOBER 4, 2010

I wrote about this important $64,000 question last week, and I’m immersed in research about what makes content engaging right now. We are hard-wired to pay attention to personal stories from the heart. Content Marketers Answer the $64,000 Question… Compelling Content: Pushing Readers’ Hot Buttons. Tweet This!

Content 100

Content Digg Buzz Blogger 100

Writing on the Web

JUNE 10, 2010

Each connection you make connects you to all of that person’s connections indirectly. If you have a business or personal blog, you can use LinkedIn’s blog tool to pull it onto your LI home page. In-person events. My Linked:Seattle group meets in person, and I’ve got to get to their events! The blog tool.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Writing on the Web

SEPTEMBER 24, 2010

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. How personal to get. Why hasn’t this problem been solved? What is possible? How much to share.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

SEPTEMBER 28, 2010

This is not a philosophical question, although it is grounded in profound human needs and values. This is a marketing question. This question makes sense because people don’t buy from companies, they do business with people. Blog Content: Are you personal… or all business? What’s your true purpose?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

JANUARY 3, 2014

questions that are compelling and that suggest better solutions. This can include your own personal story of a turning point in your life. Use your own experiences as a professional and your own perspective. Ask ‘ what if?’ Describe the benefits of arriving at better solutions. Tell stories of how you were able to help people, clients.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

NOVEMBER 15, 2011

Promote your business by promoting your personality. Explore your intended niche, your personal interests. Ask questions that resonate with your target market and have quality content that closely reflects your offline content. Social media might lead to that breath of fresh air you never knew you needed.

Social Media 100

Social Media Media Blogger Acquisitions 100