The Effective Marketer

JUNE 1, 2011

Although talking about processes is not new, what I liked is that instead of just stating the obvious (no process won’t make the technology work) they try to quantify and answer the more important question of How much does a well defined process really contribute towards your overall marketing automation efforts?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

The Effective Marketer

APRIL 6, 2009

As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. So you need to make sure that when you are answering questions during an interview, your answers are focused on lowering that perceived risk.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 22, 2012

Organizations have to become better at determining what need and what questions buyers have when they decide to engage in the sales process. Challenges (what are the challenges this person faces?). Initiatives (what initiatives in this person involved with?). You see less. Your sales resources will often be in reactive mode.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

SEPTEMBER 29, 2010

Success can be based on a number of different factors and it also varies based on who you talk to, after all, we all have different objectives (personal and professional). Questions about what the target market is, what industry are you talking about, and such are the first things that come to mind. Now let’s go one step further.

Marketing Budget 100

Marketing Budget Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. Few people do it this way because it takes time and money.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 7, 2011

senior management when your results are being questioned. I personally think these numbers are high, but it depends heavily on the webinar platform you’re using. Sure, depending on your industry the numbers might be skewed but at least you have a benchmark and something to show (or not!) According to the survey webcasts have a $22.60

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

The Effective Marketer

JANUARY 25, 2009

If you have ever asked yourself the following questions during a meeting, then is fair to assume the meeting wasn’t productive at al Why am in this meeting? Shouldn’t [name of person] also participate in this meeting? Why are all these people in this meeting? Why are we meeting? Haven’t we already discussed this in another meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. If you ask for an e-mail address and one person signs up, give the same thing away totally free and 100 people will sign up. I sure hope yes for the first and no for the second.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

His controversial post caused quite a stir whith some people taking it personal, others agreeing with him and even others that were lost completely as to what the message he was trying to say was. Why do I care? My second reason for liking that post is that I agree with what Jason said. Let me explain.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Not only that, but choosing the right tools is but a small part of the marketer’s job, especially if such person is in management or supervises people. The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What is it for?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JULY 28, 2015

The fact that buyers are doing research on their own doesn’t diminish the value of the sales rep, it actually makes the sales person way more important and doing an extremely difficult job. By engaging a sales rep. Your sales enablement and content marketing plans need adjustment.

Stats 100

Stats Sales Cycle B2B Sales Webinar Metrics 100

The Effective Marketer

AUGUST 18, 2011

Discuss the typical questions tech support gets during lunch with the tech support manager. As mentioned in the previous post about timely content, Marketing Automation is a great way to get the right content out to the right person, but you still have to think through all the stages and understand the different needs.

Word of Mouth 100

Word of Mouth Content Marketing Management Buyer Personas 100