Smashmouth Marketing

FEBRUARY 15, 2010

Witnessing the recent Scott Brown senatorial campaign in Massachussetts caused me to question the value of mudslinging -- I'm sure Coakley's staff is analyzing the same. Don't get personal. What about a personal crusade over a difference of opinion? focused on turning a bland, salesy voicemail into a compelling voicemail.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Amazon Traffic 100

Smashmouth Marketing

JANUARY 25, 2017

funnelholic : Account-Based Everything is the coordination of personalized marketing, sales development, sales, and customer success efforts to drive engagement with, and conversion of, a targeted set of accounts. funnelholic : There are a couple layers to your question, so let me tackle these one by one: Why Account-Based Everything now?

Account Based Marketing 0

Account Based Marketing Lead Ranking Cross-Selling Enterprise Management 0

Smashmouth Marketing

MARCH 27, 2009

We questioned them on the topic of Face-to-Face vs. Con-call/Web-meetings. Question 1 - What percentage of the introductory meetings you take with new vendors or partners today are done Face-to-Face vs Con-call/Web-meeting? Question 2 - Do you see an increase in the number of meetings taking place by Con-call/Web-meeting?

Marketing Management 100

Marketing Management Conference Advertising Agencies Marketing Prospects 100

Smashmouth Marketing

MARCH 25, 2009

We questioned them on the topic of Face-to-Face vs. Con-call/Web-meetings. 42% Face-to-Face 58% Con-call/Web-meeting Question 2 - Do you see an increase in the number of meetings taking place by Con-call/Web-meeting? Face-to-Face meetings do still seem to have a higher level of success due to the personal commitment and interaction.

Lead Gen 100

Lead Gen Marketing Management Conference Advertising Agencies 100

Smashmouth Marketing

JUNE 23, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. I know there is research that supports getting in touch with a person immediately after they visit your site. Since then we've had a great experience using it. Strike when they're hot.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

JANUARY 7, 2010

What better reason to keep the conversation alive than "actually, I may not be the perfect person to answer that. Ask open ended questions -- leading questions. Can I line up a conversation between you and Mr. Sales Guy?" " It was impossible to get a conversation going; everybody was talking too much:" How true is this?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 22, 2009

It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. I know there is research that supports getting in touch with a person immediately after they visit your site. Since then we've had a great experience using it. Strike when they're hot.

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. Kevin: A short one hopefully.seriously, I'll be sharing a couple of best practices, and taking some questions. Its really about the "At Bats".

Conference 100

Conference Forecasting B2B Thought Leadership Thought Leadership 100

Smashmouth Marketing

AUGUST 31, 2009

A good sales person needs face-to-face time with a prospect. If the person generating it is paid on its closure, the quality increases dramatically and that's what we're seeing. Kevin: A short one hopefully.seriously, I'll be sharing a couple of best practices, and taking some questions. Its really about the "At Bats".

Conference 100

Conference B2B Thought Leadership Forecasting B2B Sales 100

Smashmouth Marketing

JULY 19, 2010

There were some great B2B Demand Gen articles posted this week, and here are the handful that stood out for the Smashmouth crowd: Old Spice: The Man Your Content Could Smell Like - The big news this week was the Old Spice Man answering people's questions and Twitter updates with personalized responses.

Demand 100

Demand B2B Blogger B2B Sales 100

Smashmouth Marketing

AUGUST 18, 2010

I get asked the following question a lot when I’m on the road, be it from clients or prospects or from folks I’m chatting with during industry networking events: “How do you get the most out of your appointment setting team?” ” That's the $64,000 question.

Jigsaw 100

Jigsaw B2B B2B Sales Class 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Pulling this information together, analyzing it, cleaning it, ensuring that it is relevant -- these activities should be done by a centralized group and then provided to the sales person or team at the right time -- just before a call planning session. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll.

Conference 100

Conference B2B Sales Paid Search Agency Marketing Prospects 100

Smashmouth Marketing

SEPTEMBER 8, 2009

Pulling this information together, analyzing it, cleaning it, ensuring that it is relevant -- these activities should be done by a centralized group and then provided to the sales person or team at the right time -- just before a call planning session. Mike: Last question, the B2B Marketing Thought Leaders Curry Poll.

Conference 100

Conference B2B Sales Paid Search Agency B2B Marketing 100

Smashmouth Marketing

JANUARY 10, 2009

It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. We get asked all the time, "how good will the appointments you set for us be?"

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JANUARY 3, 2009

It's a good question and the answer relies on many variables. One thing for b2b sales execs to remember though is that an introductory appointment , as long as it's with the right person at the right company, is exactly that, it's an introductory appointment. We get asked all the time, "how good will the appointments you set for us be?"

Gartner 100

Gartner Studies Act-On B2B Sales 100

Smashmouth Marketing

JULY 6, 2010

A few days ago someone in a sales group on LinkedIn posed this question: "Love reading and participating in this group, but I could not help noticing all the blatant spelling errors in our posts. The best content is clear, concise and compelling, creating a bond and a relationship with the reader. You betcha.

Impressions 100

Impressions Demand Content Marketing Content 100

Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

DECEMBER 26, 2008

damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. It's a big question though. how should social media filter spam?should should it at all?

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

FEBRUARY 22, 2009

Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Inspire exchange - Don't just post, ask questions. Side chats on presentations. Requests for information. Calls to others to meet after hours for a drink. I can quickly copy and paste bios, etc.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

FEBRUARY 17, 2009

Gerhard is actually going to field questions from tweeterland: "We just got a question from twitter. Be prepared - Personally, since I'm tasked with being the official broadcaster for the #sales20 event, I'm going to have a side text file with prepared links and twitter names of the speakers. Side chats on presentations.

Conference 100

Conference Tips Broadcasting Salesforce.com 100

Smashmouth Marketing

DECEMBER 15, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Mike: I'm of the opinion that the gray line between business identity and personal identity in Social Media is a good thing. Mike: Last question.

Budget Programs 100

Budget Programs Social Media Paid Search Agency Social Marketing 100

Smashmouth Marketing

APRIL 1, 2010

Questions this raises: Should that first meeting have been face-to-face? That said, I think that my best selling is when people get to meet me, in person, and can feel the integrity and passion that I bring to each project. I think not. Of the appointments I took, roughly 4 in 10 resulted in that second meeting.

Lead Gen 100

Lead Gen Leads Lead Marketing Qualified Leads 100

Smashmouth Marketing

DECEMBER 20, 2008

damphoux : @siriusdecisions "spam"begs to question what is spam to one might be a gem to another. I always take a peak at a bio and the most recent top 5 or 10 posts to see if I'll find the person interesting, and only then do I follow. It's a big question though. how should social media filter spam?should should it at all?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

NOVEMBER 16, 2008

My question(s) to marketers is this: there are several techniques, services and sources that will bypass, or I should say, expedite, these higher levels of the lead nurturing process, is each stage of that process increasing the lead equity? We need to asses the value of the overall investment of each technique to the lead equity.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

My question(s) to marketers is this: there are several techniques, services and sources that will bypass, or I should say, expedite, these higher levels of the lead nurturing process, is each stage of that process increasing the lead equity? We need to asses the value of the overall investment of each technique to the lead equity.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

MAY 1, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Mike : This last question I ask it with every interview.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 29, 2009

We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Personally, I attended the CMO Club Summit and Sales 2.0. Joe: There is no question that buyers' behaviors have changed. Conference this week. Could there be a 2.0

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

We were talking last week and I asked him if he would put some thought to a few questions regarding sales and marketing alignment. Personally, I attended the CMO Club Summit and Sales 2.0. Joe : There is no question that buyers' behaviors have changed. Conference this week. Could there be a 2.0

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

MAY 3, 2009

I have always found him an engaging, insightful, and a personal inspiration to many. Below are a few questions for Gerhard on the topic: Mike : Given the economy, some people instinctively think "cut budgets", but I think it was Forrester at the last Sales 2.0 Mike : This last question I ask it with every interview.

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 19, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events. Second question.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

MAY 7, 2009

But here are two ideas: Personalize your LinkedIn profile to include information that is interesting and valuable to your prospects and customers, such as customer projects that are generating measurable results with your offering. Use Twitter to personally invite prospects to your company’s events. Second question.

Social Media 100

Social Media Media Ideal Customer Profiles Lead Gen 100

Smashmouth Marketing

OCTOBER 4, 2009

What would you share with those one-person marketing departments that are out there? You have to be realistic about what you can do with the team that you have available to you, whether it’s 10 people or just one person. Mike: Last question, it's the B2B Thought Leaders Curry Poll. Aaron: Run, fast? Just kidding, of course.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

What would you share with those one-person marketing departments that are out there? You have to be realistic about what you can do with the team that you have available to you, whether it's 10 people or just one person. Mike: Last question, it's the B2B Thought Leaders Curry Poll. Aaron: Run, fast? Just kidding, of course.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100