Remove question

Marketing Interactions

article thumbnail

Use Questions as Your Framework for B2B Buyer Enablement

Marketing Interactions

I love questions. Questions are how you learn things. Questions create curiosity. But, for marketers, questions are one key to B2B buyer enablement. Asking questions is the best way to gain deeper insights. Another upside to questions is that you remember information better because you participated in getting it.

B2B 75
article thumbnail

Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. According to the B2B Buying Disconnect Report from Trust Radius , B2B tech buyers hate non-personalized communications.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. For those of you who know you’re targeting the right roles but are seeing a decline in engagement and response, refreshing personas can be streamlined by asking the right questions.

article thumbnail

The Importance of Humanness in B2B Content Experiences

Marketing Interactions

A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction. Don’t Confuse Personalization for Humanness. What is it that puts the humanness in business experiences?

article thumbnail

Why Is B2B Marketing So Hyper?

Marketing Interactions

Hyper-personalized. Science Daily explains hyperactivity as: “Hyperactivity can be described as a physical state in which a person is abnormally and easily excitable or exuberant. Strong emotional reactions, impulsive behavior, and a short span of attention are also typical for a hyperactive person.”. Hyper personalization?

article thumbnail

How Many B2B Buyer Personas Do You Need?

Marketing Interactions

Let’s take on both of those questions. Before you can answer the question about how many, you need to identify which personas are even in the running. The better question for discovery is, “Who can the marketing team reach and engage successfully? What questions do they ask you? Which B2B Buyer Personas Should You Build?

article thumbnail

Content-Driven Conversations: The Future of B2B Engagement

Marketing Interactions

To level the playing field, marketers must focus on personalized and connected messaging—and they must do so competently, consistently, and at scale. Given that’s the takeaway we wanted to produce from that content, the next question the buyer likely has is, “Okay, so how does doing X work?”.