KoMarketing Associates

JUNE 17, 2020

This particular section would be of interest to a B2B marketer: “Your account must represent a well-known, highly searched for person, brand or entity. Use Question Stickers as opt-in forms in your stories. One of the stickers we can add is a question sticker… also as you probably know. So can it work?

Lead Generation 194

Lead Generation Generation Leads Lead 194

KoMarketing Associates

APRIL 2, 2019

Since the questions on Quora are demand-driven, it’s an excellent platform for marketers looking to address the informational needs of their audience. It also helps people find you when they are looking for experts and/or the best people to answer their questions on Quora. Answer Questions. Time, and Quartz. Quora Sessions.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 25, 2022

The first question Google will ask is “What is your main advertising goal?” Ask up to 10 questions and gather leads directly in the search results. It can also help you implement marketing personalization if that’s on your radar. Next, set up your campaign.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

KoMarketing Associates

FEBRUARY 13, 2020

We know that data is absolutely essential for delivering personalized customer experiences. I’ll be diving into the importance of providing personalized customer experiences in a moment but, first, let’s talk about the common challenges marketers are up against. Create consistent yet personalized experiences across channels.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 22, 2021

Instead, marketers are shifting their budgets toward ABM (61%), content marketing (60%), sales enablement (48%), and personalization (43%). . With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

NOVEMBER 12, 2019

PPC Lead Generation: If You Want Better Leads, Start Asking Questions. We dug into this question in detail recently with a blog post about Best Practices for Landing Page Optimization. Personalize your marketing. Personalization works. 5 Tactics to Improve B2B Lead Quality on LinkedIn. So SEO is a great overall strategy.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

NOVEMBER 22, 2016

I personally am thankful for so many things that I could write a novel. You’ll think about client goals, personal goals, business goals, etc. The training is simple: Create a list of SEO-related questions (enough to ensure one for every team member). Have each team member draw a question. And that’s ok. Not gonna do it.

Training 120

Training SEO Marketing Analytics Tools Advertising Agencies 120

KoMarketing Associates

MAY 23, 2017

No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Answer the Questions People Are Asking. Show Your Brand’s Personality. Events & Conference Participation.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

SEPTEMBER 20, 2017

But here is the key question: What strategies and tactics are helping B2B marketers achieve their most important objectives for ABM? While we are encouraged by the fact that personalized content and messaging was identified as the most effective tactic used for account-based marketing, it also requires the most effort to perform.

Account Based Marketing 120

Account Based Marketing Tactics B2B Marketing Planning 120

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. If you’re looking for a brand that represents the opposite and does a great job of personalizing themselves in their customers, Bench on Facebook is a great example. Humanizes The Brand.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 21, 2020

Stories provide a way for B2B brands to further engage their audience by asking questions, sharing key insights, and becoming an important source for their target audience. . This tactic offers a more personalized, customer service-centric approach than traditional social advertising. Let’s dive in. Use Social Media Stories.

Paid Content 157

Paid Content Social Media Tips Media 157

KoMarketing Associates

JULY 26, 2018

With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization. There are a variety of ways to figure out what questions people are asking, and how people are searching for information online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

SEPTEMBER 27, 2017

These are the questions we asked each panelist: There many different roles in SEO now– analyst, manager, writer, coordinator, etc. When you’re hiring an SEO analyst, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? How does SEO break down into separate roles or projects?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

OCTOBER 23, 2018

You want this video so you can see how the person responds to tasks, where they get frustrated, what they say, even the expressions they make. Make it a rule to use the first person in your headlines and call to actions. Occasionally, writing something in the first person can get tricky. Trick question: Who is your average user?

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

JUNE 12, 2018

Personally, my favorite part was getting to see our Senior Director of Digital Marketing, Casie Gillette , lead a session about the keys to a successful content marketing strategy. – personal. It can just be something that clearly answers your customer’s question.” There we all are! . – interest/fandom.

Paid Content 138

Paid Content Top of Funnel Lead Ranking Paid Search Agency 138

KoMarketing Associates

FEBRUARY 15, 2018

Ever since Facebook debuted its new Messenger platform and review options for business pages, customers have been using the social network to connect to businesses with complaints, questions, or praise. Many times the person will plug in your website’s name and link to their prepared email before sending. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

JUNE 21, 2016

But the obvious question is: How do you become proficient enough in your clients’ industries to be able to develop quality content marketing on their behalf? Here are a few reasons why in-person events are ideal for client industry immersion: Content Discovery. What has been your experience with in-person events?

Forecasting 120

Forecasting Conference Content Vendors 120

KoMarketing Associates

APRIL 7, 2021

As marketers lost access to traditional channels like live events and in-person meetings, many marketing budgets were redirected into demand generation campaigns. The question is, of course, how do you optimize the customer experience? Is personalized/tailored to their needs (32%)”. Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

MAY 21, 2019

It’s a simple question but one that can easily be overlooked. That is a question no content marketer wants to hear. But if I’m being honest, it’s a fair question. For example, if your blog post is targeting a top of funnel term, you are likely answering a question or concern. Write for the Funnel. How do I know?

Top of Funnel 141

Top of Funnel Tactics SEO Long Tail Marketing 141

KoMarketing Associates

MAY 7, 2019

So if you’re interested in fine-tuning your ppc lead generation and lead qualification strategy, we’ve got a few questions that can help with that. These questions will also help you achieve the ultimate goal: An ample, affordable stream of super high-quality leads. 3 PPC Lead Generation Questions To Ask Yourself.

PPC 148

PPC Lead Generation Sales Qualified Leads Lead Ranking 148

KoMarketing Associates

JUNE 14, 2016

Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

NOVEMBER 14, 2017

Zhihu, founded in 2011, is a social question-and-answer website in China, which shares many similarities with US-based Quora. Just as connecting with friends and families via WeChat, or sharing personal interests to the public on Weibo, people use Zhihu with specific objectives as well. Users Have Clear Objectives. Additionally, 65.5

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

KoMarketing Associates

OCTOBER 21, 2020

For example, if you’re speaking to decision makers that focus on operations, speak to the specific challenges they may face, and answer the question of how you or your client can help. For example, if you or your client needs work emails in order to consider a lead qualified, specifically ask for work emails rather than personal.

Linkedin 221

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 221

KoMarketing Associates

SEPTEMBER 24, 2015

From there, put together a list of well-researched questions and/or proposed blog topics that you’d want to bring up with the client in an interview, so that you can make the most of everyone’s time. Reach out to the client to see about scheduling in some time to get answers to the questions or topics you’ve prepared. And then what?

SME 120

SME Content Marketing Proposals Work Management 120

KoMarketing Associates

SEPTEMBER 17, 2015

It is undeniable that the ability to reach, engage and connect with customers in hyper-personalized experiences is quickly coming the cost of doing business. The level of which [marketers] are embracing this were less than I was personally expecting. Cesar Melgoza: “The numbers were not as good as we were hoping.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

APRIL 1, 2020

FAQ Pages meant to address specific questions related to targeted SEO keywords prospective buyers might be asking. And in the spirit of helping others, highlighting an organizations’ involvement in the community, either at an individual or group level, shows a more personal side that can resonate with prospective buyers.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MAY 7, 2019

So if you’re interested in fine-tuning your ppc lead generation and lead qualification strategy, we’ve got a few questions that can help with that. These questions will also help you achieve the ultimate goal: An ample, affordable stream of super high-quality leads. 3 PPC Lead Generation Questions To Ask Yourself.

PPC 120

PPC Lead Generation Sales Qualified Leads Lead Ranking 120

KoMarketing Associates

AUGUST 9, 2016

In “The Future of Content” report, released in three parts by Rapt Media, research indicated that marketers were focused on content personalization, the use of MarTech, and conversion rate optimization. WHAT CAN B2B MARKETERS DO TO STREAMLINE THE CONTENT PERSONALIZATION PROCESS?

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

KoMarketing Associates

SEPTEMBER 11, 2018

OK, but here’s a question: What is the ROI of nothing? Blog posts are a fantastic resource for answering customer questions, showcasing thought leadership, driving search and social visibility, and growing a site. Is it the person who spoke to the customer on the phone? Because it’s important to their brand. Go Multi-Channel.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

AUGUST 5, 2015

What are you doing to establish trust in your organization or even your personal brand today? Retweet another person’s discovery on Twitter as well. Answer a question on Quora that relates to your specific skill sets. One way is to help other colleagues and site owners in their endeavors online as well.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. So now that we’ve cleared that up, the question becomes: How do we create the right content? equal business results. For some of us, that study might as well have just said water flows uphill.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

DECEMBER 5, 2017

We reached out to B2B marketers across different industries and asked them the following question: What are B2B marketers prioritizing in their 2018 budget? Improving personalization through the refinement of buyer personas and customer journeys. Some of the priorities we see across companies for 2018 are: Managing GDPR requirements.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

DECEMBER 21, 2017

With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. A nice article that answers a very interesting question in the paid search world. This personal narrative from Wil Reynolds resonates with me. The State of Paid Social 2017. Happy Holidays!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

FEBRUARY 19, 2015

Determine What Questions Your Readers Are Asking – and Find Answers. To really demonstrate to your readers that you understand their questions, thoughts, emotions, pain points, etc., Determine What Questions Readers Are Asking – and Find Answers. Talk to Your Readers, Not at Your Readers. to “How old is Alex Trebek?”)

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120

KoMarketing Associates

MAY 5, 2015

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events. Compile & Highlight Research. Offer Testimonials.

Education 120

Education Tactics B2B Marketing Practices 120

KoMarketing Associates

JUNE 7, 2018

Below are some questions and resources to help B2B marketers approach content marketing differently: How and Why It’s Important to Broaden Your Horizons. Does the same person (or team of people) write all of your blog content? To get past the curse of knowledge, we as marketers must think beyond the industry we are in as we know it.

B2B Marketing 216

B2B Marketing Paid Search Agency Content Marketing Work Management 216

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. Do the results answer a question (what is xyz?) Answer these questions: Do you have a page that’s already ranking for the keyword? Definitions? A mixed bag? Are there many paid ads? or offer something more in-depth?

SEO 149

SEO Top of Funnel SERP B2B 149