Is it to just land on the page, verify their contact information, download a brochure, answer questions, make a purchase, or go to another page? Keep this person in mind when creating your landing page. Barb Coté. Are you running campaigns that are getting a decent click-through rate, but no conversions? Are you running campaigns that don’t really deliver? You might want to consider these 8 tips to improve landing page conversion. Define WHAT a conversion is. What do you want the visitor to do in order to consider your page a success? Build a profile of your ideal visitor. MORE >>

maintain the mindset that while the tools continue to evolve and make automation easier for us social media marketers – I strongly feel that there has to be hands-on interaction and a personal level of interaction with our networks. tter with activity across your various social channels. Having a browser that brings it all this activity together is really a helpful tool. Myself, I combine a variety of tools that make up my b2b social media technology roadmap here at SIGMA Marketing Group. MORE >>

Fasten your seat belt and enjoy the ride: “We don’t have a choice on whether we do social media, the question is how well we do it.&#  Erik Qualman. strongly encourage any business-minded person to pick up a copy of this book and read it. Have questions about Social Media and Web Analytics can provide valuable marketing insights to your organization? Wendy Boyce. As a Social Media marketer with SIGMA Marketing Group , I am still amazed when I meet business savvy folks who have not yet adopted social media usage in any way, shape or form. Tweet This! Digg this! MORE >>

The book postulates that the single greatest reason we lose is that we do not truly understand the customer’s perspective of how to grow their profits, and uses personal stories to explain that statement.  I agree, but would expand that statement to include the fact that we often don’t understand the personal “wins” of our customers’ decision makers and how to increase their personal “profits,&# whatever form those take.   The authors essentially turn the question on its head and ask, “What premium does a fully engaged provider bring to a customer?”. MORE >>

As many health care organizations seek to embrace a more consumer-based approach and invest in their marketing infrastructures, we witness several challenges with respect to how current members are able to interact with their accounts and how potential new customers are able to make a purchase of a highly complex and personal product. The way your website is constructed, as well as the user data and content structure of available health care plans, options and member information must be optimized for personalization and dynamic content delivery. Bill Harriss. Know your customers! MORE >>