Digital B2B Marketing

NOVEMBER 29, 2012

Wow, what a question. Yes, these devices will deliver new conveniences and improve the way we work in both our personal and professional lives. What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce.

Work Management 100

Work Management Marketing Management Social Networks Social Media 100

Digital B2B Marketing

NOVEMBER 1, 2011

So why all the fuss about B2B being B2P (business to person)? They Make Bigger Decisions There is more resting on business decisions than on personal decisions. Marketing in this environment is not about one person. Your Turn What is your view on Business to Person (B2P) marketing? What makes these people different?

B2B Marketing 100

B2B Marketing B2B Barriers Marketing & Strategy 100

Digital B2B Marketing

OCTOBER 29, 2013

I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Learn How The Questions Were Asked. Market researchers can bias the response based on how the question is asked or by the choices that were given. Turn Stats Upside Down.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

APRIL 16, 2012

Cookies are used (among other things) for measuring performance, targeting advertising and personalizing sites. However, most advertising applications for cookies assume they are used to identify a person consistently over time. Site Personalization Recognizing repeat visitors is only one possible use case.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

SEPTEMBER 18, 2012

Well timed, it arrives as she sits down in the office to check personal email before the real work day begins. Your Turn These possibilities raise a moral and ethical question for some: is it right for companies to glean more and more information about you to get you to buy their products? If so, how far is too far?

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

MAY 28, 2013

Someone may be highly engaged on your microsite, but your dynamic content triggers will show basic 101 content when that same person comes back to your corporate site to learn more. Are there other activities the loss of third party cookies will impact, or questions you have about the impact? Dynamic Content Triggers Will Misfire.

Microsite 100

Microsite B2B Marketing Domain B2B 100

Digital B2B Marketing

APRIL 3, 2012

Just like personal gifts with strings attached are not as appreciated, when we see the strings attached, they lose their impact. Answer a question or help meet a need that is completely unrelated to your business. A fuss is made about the return on social media because return is, in fact, expected. As individuals, we give selflessly.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

DECEMBER 1, 2011

I asked the same question in a simple online poll, sent out via Twitter and LinkedIn. However, my personal network is heavily skewed towards people in online marketing. Some people asked if these ads meant they were being tracked, highlighting another potential negative implication for marketers. Both are marketers.

Online Marketing 100

Online Marketing Peer-to-peer Paid Search Agency Telemarketing 100

Digital B2B Marketing

JUNE 21, 2012

The video raises questions about the wisdom of weapons systems and weaknesses in our infrastructure that matter to anyone. Call of Duty 2 is not the only first person shooter game to include futuristic weapons and realistic scenarios. It is Provocative Hypothetical nightmare scenarios that potentially impact every one of us?

B2B Marketing 100

B2B Marketing Content Marketing B2B Content 100

Digital B2B Marketing

JULY 31, 2013

You are asking the wrong question. Before you continue, the question you need to answer is this: “What kind of app should I focus on first?” ” To help answer that question, we need to dive beyond the popular mobile headlines. The average person is not using 99.999% of apps.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

APRIL 20, 2016

Half a million impressions a month isn’t unreasonable (that is an average of just 5 impressions per person per month), which could cost $10,000 a month for a significant presence in front of the target company. Your Personal Profiles. What questions do you have about account-based advertising? Because we tell them!

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

JUNE 18, 2013

Easy Content Myth 3: Just Answer Questions. You already answer these questions every single day. Third party perspectives are a valuable part of your content, but if it’s just a shortcut to content, the only person it might help in the end is the guest. Just answering them in public for the world should be easy, right?

Content 100

Content Opinions Video Marketing Advertising Agencies 100

Digital B2B Marketing

MARCH 28, 2011

In fact, they question if Twitter is more of a broadcast medium than a social medium. Every day, new connections are formed based on common interests instead of existing personal connections. Twitter may not be a social network if Facebook or LinkedIn define social networking. Twitter creates brand new social connections.

Twitter 100

Twitter Social Marketing B2B Marketing Broadcasting 100

Digital B2B Marketing

SEPTEMBER 6, 2012

In our personal lives, convenience is all around us and we expect it at every turn. The question is, are you delivering convenience for your audience at every stage of the the buying process? Your favorite TV shows are recorded or are available on demand, conveniently available anytime you want.

Work Management 100

Work Management Content Marketing Wikipedia Marketing Management 100

Digital B2B Marketing

SEPTEMBER 6, 2011

When someone says it isn’t performing, it is nearly a personal affront, but it shouldn’t be. Why is the biggest unanswered question in marketing. Search, social and email are integrated in support of the overarching program. But the results are not there. Your plan is the result of your passion. 3) Look to Understand Why.

Optimization 100

Optimization B2B Marketing Campaigns Planning 100

Digital B2B Marketing

JULY 19, 2011

Create a personalized dialogue with each prospect at every point in the sales process! It is based on well educated guesses about what information someone needs next, not answering a specific question or need. This sounds like a pitch for marketing automation. While the result is valuable, it is not a dialogue.

Automation 100

Automation Conversion Forrester Marketing Automation Services 100