Cintell

NOVEMBER 11, 2015

Here are 15 questions to ask in your next persona interview. Questions related to organizational context. What is the title of the person you report to at work? Questions related to propensity to buy – strongly agree, somewhat agree, strongly disagree, or somewhat disagree. Questions related to the buying process.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

SEPTEMBER 21, 2020

Your answer to that question might be a little complex, and that’s OK. These representations are based on real data concerning customer demographics and online behavior, along with educated speculations about their personal histories, motivations and concerns. Ask yourself Who am I trying to talk to?

Buyer Personas 100

Buyer Personas Demographics Template Hubspot 100

Cintell

DECEMBER 20, 2019

To accompany the before and after state grid, digital marketer recommends that you ask the following 10 questions: What does your prospect HAVE in the “Before” state? But all smart marketers and copywriters know that B2B buyers experience what is referred to as a split personality disorder.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

NOVEMBER 9, 2015

They’re also personal. To help sales understand our buyers, marketing needs to let them share their insights and then ask additional questions to dig deeper. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. It’s a way to learn a lot from a few simple questions.

Ideal Customer Profiles 100

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Cintell

DECEMBER 28, 2015

We ask copious questions during the initial stages of the sales process to uncover their issues and find out who they really are. We each have a quick bookmark of our “ 10 Pre-qual Qs for Prospects” questions and the Google Doc of our personas. The Good Stuff: To understand buyers, we dig deep in the beginning.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. The really tricky part is that the customer persona could be a different role than the original buyer.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

JULY 15, 2020

When customers engage with your brand, they expect accuracy, timeliness, transparency, multiple channel options, and personalized experiences in equal measure. The question for you then becomes: how can I deliver each aspect of successful customer communications without having one supersede or sacrifice the other?

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100