It’s key to business success, and it’s no wonder this topic produced excellent questions from our webinar audience. find that when one person has the courage to ask a question, many people have the same one but don’t want to ask it because they don’t want to appear uninformed. To answer this question, I need to understand your universal lead definition (ULD) and if this person fits it. The question I have is: How many people who download your trial actually install it and use it? Does this person/solution/organization align with my priorities? MORE >>

Personal Knowledge Management : Who, What, Why, When, Where, How? Fifteen years ago, few people knew what a personal computer was. Now personal computers are ubiquitous. With the proliferation of personal computers and linked computer networks, there has been an increase in the amount of information produced, as well as new avenues of finding the information. Personal Knowledge Management (PKM) attempts to utilize the computer to help the individual manage the information explosion in a meaningful way. What is personal knowledge management? 1) (d). MORE >>

What I like about his post that inspired me is that based on his years of experience and insight the advice was a question (sorry, you’ll have to read his blog to find out the question he suggests — no spoilers here). question. Good questions are at the heart of good ideas and thinking. If you look around your network and think of the people you admire I will guess that the majority of these people ask good questions. And they don’t have ask a lot of questions, nor do they have to be asked in a tone that provokes you to dislike them. MORE >>

B2B marketers often arrive at this question during the creation of buyer personas and content flows. However, I advise marketers to consider that content format is not a buyer persona question, it's a circumstance question. But that skews the question. I'm still the same person operating in response to my circumstances. It often depends on the question or query that brings the persona to search for content. Is the question easier to answer? Is the question more complex? Is the question a late-stage validation question? MORE >>

Enter the “personality” or “persona” test. persona or personality test  (sometimes called an “assessment”) is a series of topical questions structured to match people with specific personalities, patterns, or identities based on their responses.  Personality tests can range from all business to casual and prospects like them because they receive real time value— which equates to a 73% click through rate. *   The benefit to marketers: more leads and valuable insights for profiling, scoring and nurturing. to gather information on office/ IT department setups. MORE >>