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Writing on the Web

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How to Blog for Your Business Using Personality

Writing on the Web

Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. If you’re writing for business, you want to connect with your readers by using personal stories. I see it everywhere – blogs, email, newsletters.

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The Experts on How to Get a Book Published

Writing on the Web

Truly, the Publishing at Sea conference aboard a cruise ship in the Caribbean was an explosion of information and ideas. Joan Stewart , the Publicity Hound, captured a few learning gems on How to Get a Book Published on her post here. She’s an amazing woman and published author. But I love the rekindled passion and energy.

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Content Marketing Tip: Start with Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing doesn’t work as well without unique and personalized copy.

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Content Marketing Tip: Use Ready-to-Publish Articles

Writing on the Web

A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Furthermore, when they do use writers, they don’t personalize it to make it their own. Content marketing can’t work well without unique and personalized copy. Tweet This!

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Blog Checklist: 10 Items BEFORE You Publish…

Writing on the Web

What is a good checklist before you publish on your blog? You’re in a hurry, you write up a short post (300 words), hit publish, and then realize you’ve forgotten to write the headline… or select tags… or add any links or images! Blog Content: Are you personal… or all business?

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Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

How personal should you be? There’s an ongoing trend to be personal with business communications. Rohit Bhargava’s written a whole book about it, filled with examples of how companies are successfully using personalities to market their business products and services: Personality Not Included. Au contraire.

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Compelling Newsletter Content:2 Big Problems

Writing on the Web

You need to be interesting, personal, AND remind them of your products and services.Try too hard to do both… you end up confusing and losing readers. Unless you have a clearly defined plan for publishing a newsletter, you run the risk of confusing readers (and losing them!). It’s not easy. Solution #1: Create Clarity.