B2B Memes

SEPTEMBER 26, 2012

For many in B2B publishing, the future hinges on a simple question: Is online advertising viable? But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. In practice, this means two things for publishers.

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B2B Memes

SEPTEMBER 22, 2010

No longer is the media world one of a publishers-top editor-section editor-subeditor-journalist hierarchy. As recently as December, most of my income derived from traditional publishers practicing traditional B2B journalism (although mostly on the Web, rather than print.) What Would Google Do? That is no longer true.”. Crush It! ,

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B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. Publishers and the iPad: No Future in Control. Making Paying for Content More Personal. Related posts: Information Also Wants to Be Expensive.

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B2B Memes

MAY 4, 2012

Even if he or she knows that it stands for digital rights management , the average, intelligent, but non- digerati person on the street has no clue what it means. There are plenty of signs that book publishers are losing their taste for putting locks on the media you buy, just as music publishers have mostly done.

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B2B Memes

OCTOBER 8, 2010

As an ASBPE-Medill survey of B2B editors showed last April, traditional publishing companies have offered little new-media training or guidance. Social media is in part about the empowerment of individuals, and if publishers are letting their employees go it alone, so much the better. This isn’t necessarily a bad thing.

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B2B Memes

JULY 5, 2012

The discussion is frustratingly fractured and incomplete (it’s Twitter, after all), but it will give you a good sense of the issues that keep trade editors up at night: Preventing undue influence by advertisers (given the nature of B2B publishing, this topic was front and center). Dealing with insufficient staffing and hiring.

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B2B Memes

MAY 15, 2012

Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. Personal vs. Corporate: Six New-Media Principles, No. As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution.

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B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

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B2B Memes

JUNE 30, 2011

If you need any confirmation that legacy publishers just don’t get social media, give the new social media policy from E.W. Nowhere is Scripps’ muddled thinking more evident than in the fuzzy and constantly shifting distinctions the policy makes between personal Twitter accounts and what it calls “professional&# accounts.

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B2B Memes

SEPTEMBER 19, 2011

The next new-media challenge for journalists, I suspect, will be a diametrically different area, covered by Carla King on MediaShift last Friday: E-books and self-publishing. For print journalists, the ultra-short-form concept of publishing tiny bursts of copy over the course of a day was completely alien. So what’s stopping you?

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B2B Memes

NOVEMBER 15, 2011

” Back in August, I did an informal study of one B2B publisher’s editorial use of Twitter, and found that most tweets tended to be promotional (linking to in-house sources) rather than curatorial (linking elsewhere) or conversational (engaging with users). The Perils of Corporate-Personal Twitter Names.

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B2B Memes

NOVEMBER 8, 2011

So how then can content serve its publishers? More than ever, to rise above anonymous commodity content, it must be personal, individual, unique. It seems to me that this is the biggest challenge for traditional publishers in adapting to new media is to rethink the value of their publications as destinations.

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B2B Memes

NOVEMBER 23, 2011

” But the publishing industry’s advantage is only relative; it too has tended either to ignore or to dominate the conversation. Publishers talked to their readers, but few readers could talk back, and in only limited ways. SImilarly, the publisher’s role is no longer to dominate or control the journalist.

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B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. If a journalist becomes a brand journalist, that person is no longer a journalist.”. Is there really no place for journalistic values in most companies?

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B2B Memes

OCTOBER 8, 2011

Even then, it seems, Steve was a private person, not even submitting his photo for the freshman directory. As he snapped it open, he explained that it was a personal computer, an Osborne 1. It was he who made computers personal. Related posts: Publishers and the iPad: No Future in Control. Probably just a few.

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B2B Memes

JUNE 24, 2011

To this day, I’m still suffering post-typographic stress from the discovery 27 years ago that in my first published book review, for the Nashville Tennessean , I asserted that the novel’s protagonist died from an overdose of “heroine.&#. Like O’Regan, I suspect, I have an unhealthy sensitivity to typographical errors.

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B2B Memes

NOVEMBER 24, 2011

As one prominent B2B publisher put it earlier this year, “people who write for free will give you exactly what you pay for in the long run.” In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational.

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B2B Memes

MAY 11, 2011

Then, just before you click the publish button, a small blip of doubt appears on your radar. As I’ve suggested before , a concern that someone else has already made your point shouldn’t stop you from publishing. But what if the person who made the point was you ? Fear not: There may be very good reasons to publish anyway.

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B2B Memes

DECEMBER 1, 2010

In a world where everyone’s a publisher, content is a commodity. Any information you have to share has most likely been published elsewhere, and more than once. In other words, it matters who puts the content together, and what personal insight they add to it. But so what?

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B2B Memes

NOVEMBER 26, 2011

The internet, by contrast, is an open system, built on published standards and accommodating a wide range of modifications. But given that, as discussed in yesterday’s post , new media favors the personal, individuals should find the transition easier. Personal vs. Corporate: Six New-Media Principles, No.

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B2B Memes

OCTOBER 6, 2011

The fact that trade publisher Hanley Wood is one of the companies working with Narrative Science is, to me at least, encouraging. The way forward for journalists is not commodity content but uniquely personal content. That doesn’t mean journalism shouldn’t be conversational or personal. Without the I , there’s no you.

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B2B Memes

JULY 20, 2011

Though I’m no expert on Borders, I draw this conclusion from a memorable personal experience. So though I’m sorry to see the end of Borders, I don’t worry about the state of book publishing, selling, or reading. Gary Vee’s Three Ps: Passion, Personal Branding, and Patience. Related posts: A Lament for Borders Bookstores.

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B2B Memes

JANUARY 10, 2011

This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great. In a market with only three or four voices, only a crazy person would spend the money to become great.”

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B2B Memes

JUNE 18, 2012

Among all the topics that seem to rile journalists and publishers these days, perhaps the most contentious is curation. Is summarizing and linking to another person’s article an honorable act or a form of theft? How can you distinguish between good curation and bad curation? It’s simply the output of an aggregation serf.

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B2B Memes

NOVEMBER 2, 2011

What’s curious to me about NaNoWriMo is how it has leveraged the framework of social media in the service of what is an essentially solitary and personal undertaking. Related posts: Are Publishers Afraid of Social Media? I have other editorial fish to fry.). I’d try to answer that now, but my MUD rules don’t allow it.

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B2B Memes

SEPTEMBER 28, 2011

Is what you write worth publishing? The only way most people could hope to cross it and break into print was through an unlikely toss over a publisher’s front door. The Web, of course, has flung the door wide open, and there are few barriers to publishing left standing. Not Herman. But here’s the problem.

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B2B Memes

NOVEMBER 8, 2010

As editorial director of a B2B publisher, both before and after the advent of the Web, I often dealt with unauthorized use of our content. What he didn’t understand, of course, was that $10 was the fee to download the article for personal use, not to republish it on his own site.

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B2B Memes

JANUARY 29, 2011

But bad writing and reporting are readily found both on and off the Internet, from personal blogs to city papers. Low-grade writing, editing, and reporting are harder to avoid when you’re expected to publish a lot of copy quickly and at low cost. But let’s not fool ourselves. It’s our problem too.

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B2B Memes

NOVEMBER 29, 2011

A couple of years ago when I started B2B Memes it was my plan to focus exclusively on trade publishing. But as I looked around the blogosphere/Twitterverse, it didn’t take long to realize that the most enthusiastic and informed discussions about B2B communications involved not publishing, but marketing.

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B2B Memes

OCTOBER 19, 2010

Realistically, the average editor is probably the last person you would want to sell advertising. Historically, most publishing enterprises have replied that it is, and have discouraged editorial involvement in business. But we should think of them not as editorial codes but publishing codes. I’m a big fan.

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B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. Though B2B publishers will not simply want to copy those strategies, they should pay them close attention. Similarly, trade publishers put too much emphasis on original analysis and reporting. In other words, content must be personalized. Here’s why.

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B2B Memes

JUNE 26, 2012

I also agree with the idea that reusing bits of your previously published work in new articles is pretty lame. But that’s no basis for calling him a bad person. I know almost nothing about Lehrer other than what I’ve read in the many stories about his so-called “self-plagiarism,” and have no position on his work to defend.

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B2B Memes

DECEMBER 10, 2010

In an article published earlier this week on the Knight Digital Media Center, Amy Gahran looks at how the writers and editors for Dow Jones’s All Things Digital Web site answered this question. As she reports, each of them has included a personal ethics statement on an “about me” page. For them, as they write, there is “ little.

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B2B Memes

NOVEMBER 10, 2011

His concern was with personal identity versus publication identity, or, if you prefer, personal versus corporate branding. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. The conflict might be even more problematic for content marketers than for independent publishers.

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B2B Memes

AUGUST 12, 2011

The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational. Conversational.

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B2B Memes

OCTOBER 21, 2011

In his article he reflects on the departures of Richard Beckman and Michael Wolff from trade publisher Prometheus Global Media. It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. It hasn’t so much erased the differences as smudged them.

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