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Four Tips to Guarantee Freelancer Websites Deliver Great Results (Guest Post)

WriteSpark

their personal and corporate standards of professionalism and. She can be reached though her LinkedIn profile. A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. But using these sites can be overwhelming and nonproductive if not approached carefully. The current. effectiveness. The challenge is to. doing yourself. In the.

When You Can't Find a Writer Who Knows Your Technology

WriteSpark

You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. Of course, when you search for the profile keyword "technical copywriter" on LinkedIn, the result is a long list of potential candidates. You''ve searched on LinkedIn and Google. You''ve called every trade magazine reporter you''ve ever met to see if they accept freelance gigs.

Good Writers: You Can Never Know Too Many

WriteSpark

The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! But not all writers can write everything well, in spite of their optimistic willingness to try.

Who Are Your Thought Leaders, Really?

WriteSpark

Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?"

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Create relevant content based on personality profiles

B2B Marketing Insider

So why not create content based on personality profiles? The post Create relevant content based on personality profiles appeared first on Marketing Insider Group. We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. My first “real job” (working since age 9) was for ADP. Content Marketing

10 Examples of Highly Impactful LinkedIn Profiles

KoMarketing Associates

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Here is that list in summary: A Professional Profile Photo (Headshot).

How To View Any Profile On LinkedIn

Digital B2B Marketing

and you get a profile page with basically no information. LinkedIn profile access is even more restricted, today you now need a premium account to view third degree connections. Of course, you can solve this with a premium membership, but here is how to view the full public profile without a premium account. This is the profile Google sees and indexes.

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles. An inaccurate profile. An incomplete profile. Access.

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

The Myth of Business vs. Personal Profiles in Social Media

B2B Marketing Insider

So the question is: can we be distinct people or personalities on different social sites? Is there any real separation in our business and our personal profiles no matter where we are and what we do? hope you’ll share yours as well… Work is Personal. Is this a personal or professional blog? Work is Personal. Facebook was for friends.

Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

The corporate home page says “Sailthru makes it easy to personalize every channel for every customer,” which is accurate enough. But plenty of other companies also help with omni-channel personalization. marketer looking for personalization solutions might add Sailthru to her list of options, but wouldn’t know whether it''s a good or poor fit without digging much deeper. customer profiles. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. Sailthru is a good example.

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Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences

It's All About Revenue

But this is easier said than done because in order to become customer-centric you need to truly understand your ideal customer profile. To learn more on how to use data to identify your ideal customer profile and inform your website personalization strategy, join our upcoming webinar, “ Driving The Ultimate Customer Experience With Predictive Marketing & Personalization ” on Thursday April 9th at 10am PST. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.

Identifying Buyer Profiles: 5 Ways To Segment Your Marketing Audience

It's All About Revenue

Address them personally and specifically. Imagine Imagine the surprise and intrigue on that person in the crowd if you start with “Hey, Joe Smith, I understand you are having some issues with…”  Yes, it’s still interruptive. Personalization of both title and interest is nothing new — great sales folks have been doing it for years. Enough of the marketing tutorial. Personalization

B2B Marketing Trends for 2016

Better targeting, retargeting, and website personalization will replace the omnivore approach. Steve Rayson, Director, BuzzSumo [link] B2B Marketing Trends for 2016 8 Take Content Marketing to the Next Level Personalize Marketing with the ICE Formula Personalized marketing is going to be on steroids in 2016. So, how do you personalize marketing? B2B Marketing. Look for.

Does Profile Management Require Predictive Scoring?

Infer

This is the second post in our profile management blog series. Last month we talked about where the Infer Profile Management platform (PMP) fits into your sales and marketing stack. question we hear quite often is whether or not a predictive model is required in order to leverage the full capabilities of Profile Management. Profile Builder (PB). Profiles. Actions.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Make Your Profile More Discoverable. into your LinkedIn profile by simply inserting a link.

How Can We Blend All of Our Customer Data into Actionable Profiles?

Infer

This is the third post in our profile management blog series. Earlier this month , we talked about whether profile management requires predictive scoring , and in this post we’ll discuss how it can be easily incorporated into your existing sales and marketing workflows. For example, say your ideal profile is “Early Tech Adopters.” Descriptive, Data-Rich Profiles in Minutes.

The Anatomy of a Perfect Instagram Profile

Hubspot

And it all starts with your Instagram profile. The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognizable photo, an informative yet delightful bio, a link to a relevant landing page or campaign, some beautiful photos, and more. The Anatomy of a Perfect Instagram Profile. 1) Public (Not Private) Profile. Handle).

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot). The first opportunity you’ll have to make a good impression is through your profile photo. Social Media Marketer Andrew McCarthy wrote a nice post highlighting mistakes people make when adding in their LinkedIn profile. Education.

Build a page and profile for absolutely everything

Biznology

If you have several 9Round franchises in Northern Virginia , you need to have a Twitter , Facebook, Google+ , Instagram , and Foursquare/Swarm profile for each one. The post Build a page and profile for absolutely everything appeared first on Biznology. People are mobile. Both Pacers and 9Round Northern Virginia do it wrong: they have one brand account for the region. miles away.

Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group.

Save the Data: How to Marry Your Figures With Your Customer Profile

It's All About Revenue

The eventual goal is to create a complete (or near complete) and consistent customer profile, holding all the information available to you about where and how that person has interacted with your brand. The same person may appear on marketing’s list of leads, the sales books and the customer service records. With the right approach these insights are hugely illuminating.

The Anatomy of a 5-Star Twitter Profile

Hubspot

They couldn''t easily find my profile if they were looking for it, and once they got there, they had no reason to actually follow me. So much for building a personal brand. Luckily," I was fresh into college and creating a personal Twitter account -- the only person losing out from a bad Twitter presence was me. ” Don’t be that person. Yikes.

10 Overused Words to Remove From Your LinkedIn Profile

Hubspot

Whether you''re looking for a job, attempting to establish your thought leadership, or widening your circle of connections to include influencers or potential clients, y our LinkedIn profile is a key component of your personal brand. Rather than slapping the word "creative" on your headline, post your work on your profile, and list any awards celebrating your inventive work.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Since Twitter has significant effects on business in the social space, we’ve taken the time to identify twelve B2B companies that are effectively managing their Twitter profiles by looking at not only the number of followers they have, but taking a deeper dive into effective tactics  they’ re using to drive engagement. Twitter Profile :  @Intel. Twitter Profile : @Cisco.

Introducing The Definitive Guide to Web Personalization

Modern B2B Marketing

Marketers now know and understand that effective email marketing is targeted and personal. And that’s where web personalization comes in. What Is Web Personalization? Web personalization helps marketers make their websites as personal and targeted as their other communications and activities. The Benefits of Web Personalization. Download it today!

Overcoming The Content Personalization Challenge With Buyer Persona Research

Tony Zambito

It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level.  Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future.

Understanding brand personality through projective techniques

The B2B Research Blog

Most brands have a set of human traits associated with them – a brand personality.   In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture. This teases out the personality of each brand.  That’s not straightforward. What do the different guests look like? 

How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]

Hubspot

Your LinkedIn profile is a place for you to build your professional brand, showcase your achievements and skills, share content with other professionals, and connect with colleagues, business partners, and even potential employers. No matter how or why they stumble on your profile, it better be darn impressive. What makes a LinkedIn profile stand out?

How to Optimize Your LinkedIn Profile for Social Selling

Hubspot

For a person not in sales, unless they''re looking for a new job or they publish a lot of public-facing content, it’s not the end of the world if their LinkedIn profile isn''t 100% perfect. With this purpose, your profile becomes a lot more important. Salespeople: Optimize your LinkedIn profile for selling with the following eight tips. 1) Create a buyer-centric profile.

Change Your LinkedIn Profile From A Resume To A Reputation Destination

B2B Marketing Insider

What does a good craft beer bar have in common with a great LinkedIn profile? There is not a best craft beer for everyone, just like there is no one LinkedIn profile format or formula every should use. And you can get to the realization that you need to change your LinkedIn profile by asking yourself some very pointed questions. 10 Questions To Do Your Own Linked Profile Audit.

How High-Profile Professionals Stay Calm Under Pressure

Hubspot

Here''s how a few high profile professionals, including some of HubSpot''s executive team, keep cool under high pressure. CMO, HubSpot. "My personality is pretty even-keeled and I don''t overreact too much. Today''s business world is a place of constant pressure and complexity. Many great leaders rose to the top in part thanks to their ability to stay calm under immense pressure.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. The use cases seem endless: Enrich business and consumer profiles for better targeting and segmentation. And the response shot up.

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One person can change the world. Thank you, Internet

Biznology

Maybe the revolution will not be televised but it will certainly be tweeted.  If you thought “it only takes one person to change the world” was bull, think again. It’s an awesome power and too many people have forgotten the power that each and every person who has a reliable connection to the Internet has. Nothing’s too small and nothing’s too personal.

Four ways to become a spellbinding online personality

grow - Practical Marketing Solutions

That quirky, nuclear-powered, vibrant person I met was NOT the stiff and stilted persona that I have known from the online realm. think it comes from a place of absolute congruence between your personality, your platform, your message, and a certain creative spark. By Mars Dorian, Contributing {grow} Columnist. always try to find deeper ways to connect with my audience and customers.

8 Personalization Tactics That Are Turning Off Your Buyers

Hubspot

After many years of email personalization, there are still ways to perfect your message and delivery to boost your click-through rate. But how personal is too personal? Here are eight personalization tactics that can actually turn off buyers and what you can do to eliminate the creepy factor. 1) Getting too personal. Remember the Target personalization debacle ?

Visible Expert Profile: Jay Baer

Hinge Marketing

At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. This profile focuses on Jay Baer, a Visible Expert for digital marketing. He says, “I am not the person who is going to break all new ground. From Politics to Digital Marketing.

To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

In a perfect world, marketers could have a 360-degree profile that accounts for a full spectrum of customer behaviors and data. However, to accomplish this type of high-value customer relationship from a technology perspective, brands need to marry anonymous with known customer profiles and make sure they are consistent across each touch point. Get Better Cross-Channel Orchestration.