Paul Gillin

APRIL 18, 2012

Both are based upon a foundation of personal profiles and “friends,” which LinkedIn calls “connections.” Profiles are online identities that define members’ backgrounds and interests and reflect their activities and contributions to the community. Marketers can think of these communications as a Web 2.0

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

APRIL 27, 2012

The program began with the assumption that nearly every salesperson was already familiar with the value provided by Facebook and LinkedIn in their personal lives. The only person who could answer a question was the representative on the account. Familiarity Breeds Intent.

Process 50

Process Word of Mouth Forecasting Lock-In 50

Paul Gillin

AUGUST 20, 2010

These meetings, which were usually conducted in person, gave me a chance to sit down with people who were successful in their field and to learn from their experience. The strategy paid off for me when I was assigned to write a profile of Paul McPherson, then the president of McGraw-Hill Publishing, for an alumni magazine.

Tips 50

Tips Fulfillment Lead Scoring Lead Ranking 50

Paul Gillin

FEBRUARY 7, 2011

A recently launched video series called Financially Fit TV interviews personal finance experts. A full-time four-person social media team manages the community and other social media programs, responding to questions, correcting misstatements and encouraging lurkers to come forth. The experts are compensated for their time.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

Last week I got two letters in the mail that appeared to be personally addressed to me in a feminine hand (right). If you want access to my inbox and to my network, help me build my professional profile by making it easier for me to help my friends and contacts. And if so, were they serious buyers in the first place?

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Paul Gillin

JUNE 9, 2010

Friends and Fame The great innovation in online communities came in 1998, when Classmates.com introduced the concept of personal profiles and friends. Profiles are a member’s personal homepage. The more active the member is, the higher his visibility and the greater the value of the network to his personal success.

Social Networks 50

Social Networks Work Management B2B Marketing Management 50

Paul Gillin

OCTOBER 31, 2011

Example: “The first person mentioned by name in ‘The Man in the Iron Mask’ is this hero of a previous book by the same author.” The end goal was to get smarter about processing a language that humans use to detect intended meanings. Watson and Jeopardy were milestones in that direction. The answer is D’Artagnan.

Ad Building 50

Ad Building Buzz Domain FAQ 50

Paul Gillin

SEPTEMBER 6, 2011

Klout attempts to determine influence metrics by looking at a person’s online activities and the actions of others that result from them. A comparison of Berry’s and Schartzman’s Klout profiles showcases the service’s flaws.Berry’s Klout score as of this writing is 70, while Schwartzman’s is 60.

PageRank 50

PageRank Social Networks Wikipedia Ideal Customer Profiles 50

Paul Gillin

MARCH 4, 2014

Her LinkedIn profile says she’s in the Russian Federation, which isn’t surprising given that DeskAlerts’ website says that’s where its development is done. Does it refer to the person or the person’s company? I tried to reach the contact listed on the press release, whose name is Natasha Chudnova.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

FEBRUARY 15, 2014

Spark and his collaborators are particularly harsh on practices that contribute to the noise level without adding value or that have selfish objectives like raising the sender’s profile at someone else’s expense. Sections like, “Stop Blogging About Everything” and “Stop Lifecasting” drive home this point.

Social Networks 50

Social Networks Ideal Customer Profiles Blogger Social Media 50