Marketing Craftmanship
APRIL 19, 2012
Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life. Toward that end, we would greatly appreciate your cooperation in using only the approved description of our company for your LinkedIn profile. This company description is located on Page 3 of our Employee Handbook.
Marketing Craftmanship
FEBRUARY 21, 2023
They should not feature employees or clients Presented in a quick-reading Q&A editorial format, with 10 – 12 questions that highlight the individual’s personal and professional background, insights, and opinions Purely objective in nature.
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Marketing Craftmanship
JULY 10, 2023
Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them.
Marketing Craftmanship
MARCH 13, 2021
Some Reporters Have Personal Agendas. While representing a major chain of food stores as outside PR counsel, I brought in a Forbes reporter in hopes of having her write a company profile. I’ve never forgotten the lesson to always expect to see whatever you say (and sometimes things you didn’t say) in print.
Marketing Craftmanship
DECEMBER 29, 2014
Who You Are : PERSONAL INTEGRITY qualifies you for consideration by investors. What does “personal integrity” sound like? This strategy has worked quite well for us in the past and we see no reason to alter it.”. What does “credibility” look like?
Marketing Craftmanship
MARCH 16, 2013
The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.
Marketing Craftmanship
JUNE 5, 2016
In the pre-internet world, personal relationships, referrals and endorsements played a significant role in the decision-making process. We scan profiles on Match.com to evaluate candidates for a life-long relationship. We check out Edmunds.com before we buy a car. We join Angie’s List to find a reliable plumber.
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