LeadSloth

NOVEMBER 16, 2010

via progressive profiling), so they could run more targeted campaigns. One company found that qualified leads were falling off the sales person's radar when they were not buying within one or two weeks. Often, this is based on product, company size, industry or sales channel (direct, partner, affiliate). Pipeline Nurturing.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Automation Marketing Management 100

LeadSloth

OCTOBER 16, 2009

So let’s first take a look at which skills are typically required, inspired by the job profiles above. First of all, in most cases the person is responsible for lead generation , lead nurturing and lead scoring. The marketing automation manager should just as easily talk to a sales person as to a web developer.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

LeadSloth

SEPTEMBER 24, 2009

National Instruments, another presenter at the MarketingSherpa conference, used website behavior to enrich the prospect profile and personalize lead nurturing campaigns. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Create Some Good Content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100