KoMarketing Associates

APRIL 1, 2020

Leadership and management bios and contact information (including social media profiles if appropriate). Most prominent social media platforms will appear in branded search results, even if a B2B organization has a limited (or worse incomplete) profile. Some immediate suggestions for review: A professional overview of the organization.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JULY 31, 2018

When it comes to B2B marketing, we are often so focused on the personal approach and difficulty of getting leads, that it’s easy to forget about the basic pillars of best practices. It also will give you additional insights into if people are reviewing your profile, going to your website from those profiles, and other analytic data.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

NOVEMBER 12, 2019

Personalize your marketing. Personalization works. Even if you can’t dial your personalization in at the user level, simply creating a few personas can help a lot. Even if you can’t dial your personalization in at the user level, simply creating a few personas can help a lot. Ask questions about who they are.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JUNE 2, 2015

If you don’t already have a personal blog or website, publishing posts on LinkedIn is an awesome way to strengthen your own personal branding, as well as the opportunity to represent your company on LinkedIn. It’s more important than ever to pay some attention to your personal branding, especially if you are a B2B marketer.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

AUGUST 27, 2019

Decision-makers are using social media for business and for personal use, and it’s important to reach them whenever they’re online. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

APRIL 10, 2018

Mass Data Personalization Campaigns. Personalization marketing is more than just being able to dynamically insert a recipient’s name into the subject line or body of the email, as a recent post for Salesforce Canada I wrote explains. through organic search, social media, etc.).

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

KoMarketing Associates

APRIL 23, 2019

According to marketing expert Jeff Bullas , 93 percent of B2B buyers think businesses should have social media profiles and 81 percent of B2B companies have some sort of profile or account on social media. Otherwise, stale profiles or a presence that doesn’t match the brand’s voice or offerings won’t be worth the effort.

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. Live videos are mostly talked about in the context of LinkedIn profiles – profiles for individuals. Start publishing live.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

MAY 23, 2017

No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Show Your Brand’s Personality. B2B marketers continue to struggle with reflecting their brand’s personality on social media.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 3, 2017

Remember that if you would not say something in person, take a moment to consider whether it should be communicated online as well. There are millions of profiles in the most popular social media networks. Creativity. Contribution requires creativity.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

MARCH 20, 2018

Customer experience encompasses all the interactions a person has with your business. While there is no one answer, there are a few things that must occur – the customer experience must be consistent across channels , personalized , meet expectations , and most importantly, it must be positive. What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

AUGUST 26, 2020

Both personal profiles and company pages can publish native videos. If you want to get approved for the beta, also make sure your profile is publicly viewable, especially the following sections: Articles & Activity, Current Experience, and Education. Remember the old rule in B2B: People do business with people.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

JANUARY 20, 2015

Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. What makes this profile stand out is its level of the high engagement, including both photo likes and comments. It embodies a unique element: storytelling. Followers: 35.8k.

Paid Search Agency 120

Paid Search Agency Companies Examples B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 17, 2015

It is undeniable that the ability to reach, engage and connect with customers in hyper-personalized experiences is quickly coming the cost of doing business. The level of which [marketers] are embracing this were less than I was personally expecting. Cesar Melgoza: “The numbers were not as good as we were hoping.

Activities 120

Activities Allocation Paid Search Agency Mobile Advertising 120

KoMarketing Associates

MARCH 9, 2012

Google’s Authorship program allows publishers to connect their authored content with a corresponding Google profile. Step 1: Create a complete Google+ Profile for the Designated Author. Creation of a Google Profile can be done in a few simple steps. Introduction (Which can be formatted and include regular hyperlinks).

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

DECEMBER 2, 2013

However, as I discussed in a recent column on Search Engine Land, LinkedIn has historically been overlooked by SEOs in favor of other social media platforms, primarily due to the fact that links in profiles and discussions aren’t really “SEO friendly” (links incorporate a “ nofollow ” attribute).

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MARCH 12, 2015

And the first place to start is through your LinkedIn profile. While I detailed several key LinkedIn profile elements that help convey trust, the objective of this post is to provide even more examples through exemplary LinkedIn user profiles found online. Elements of a LinkedIn Profile to Consider. Why LinkedIn Again?

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Examples 120

KoMarketing Associates

SEPTEMBER 6, 2016

Day 15 and on: If you haven’t done so already, create a profile on that social media site and start contributing. Apply Social Media to Your Personal Interests. Apply Social Media to Your Personal Behavior. The next 4 ideas help make this a more effective and productive experience.

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

DECEMBER 7, 2017

Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Because Facebook is one of the most popular internet sites in the world, Google and other search engines regularly rank their pages and profiles higher than other sites.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Optimize Your Social Profiles. We often find profiles only partially filled out or unrepresentative of the company.

Social Media 96

Social Media Media B2B Tips 96

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. All employees, no matter what industry, should take any opportunities that come their way when it comes to personal branding. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Studies 120

KoMarketing Associates

MAY 11, 2016

They have replaced this tab with the “Jobs” tab, which personally I find much more useful. Bottom line: If you want to have a successful group, don’t be that person posting sales material. If you’re interested in other LinkedIn tips, like optimizing your personal profile – I recommend checking out my colleague Derek Edmond’s post.

Linkedin 120

Linkedin B2B Thought Leadership B2B Marketing Thought Leadership 120

KoMarketing Associates

APRIL 2, 2012

Google+ Page Significance: What makes Google+ Pages for Business significant to search marketers is the impact Google+ pages, individual page updates, and even Google+ profiles associated with that page or company could have on organic keyword visibility over the long term (traditional and personalized search engine results).

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

KoMarketing Associates

OCTOBER 25, 2013

Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. I highly recommend finding your company profile and making sure it’s optimized with a proper link, anchor text, and company description if applicable.

Link Building 120

Link Building Ad Building B2B Trade Show 120

KoMarketing Associates

OCTOBER 23, 2018

You want this video so you can see how the person responds to tasks, where they get frustrated, what they say, even the expressions they make. Make it a rule to use the first person in your headlines and call to actions. Occasionally, writing something in the first person can get tricky. Final Thoughts.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

KoMarketing Associates

NOVEMBER 25, 2014

Just remember one thing: if you would not say something in person, take a moment to consider whether it should be communicated online as well. There are millions of profiles in the most popular social media networks. Creativity. Contribution requires creativity.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

JULY 31, 2013

Fortunately the hype died down quite a bit and what has subtly arose is an interesting way to determine whether your organization’s (or personal) twitter profile resonates with the types of industry classifications, groups, and keyword themes desired. If they don’t, consider how you can realign communication in this medium.

Brand Identity 120

Brand Identity Branding B2B Search Engine Marketing 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Tidy up your profile and company page first. Check out our post a few months ago on LinkedIn for B2B SEO as well as LinkedIn’s own resources for company page development.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

APRIL 24, 2014

Visibility to social media profiles and pages. As link building becomes more complex and more heavily scrutinized by Google, in-person events become that much more critical in establishing the partnerships that make industry-centric link acquisition a possibility. Use of relevant keywords and phrases.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

AUGUST 18, 2020

Both personal profiles and company pages can publish native videos. If you want to get approved for the beta, also make sure your profile is publicly viewable, especially the following sections: Articles & Activity, Current Experience, and Education. Remember the old rule in B2B: People do business with people.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

KoMarketing Associates

FEBRUARY 20, 2014

Coming across as relevant is helpful in any industry and showcases personal value for each person a business is exposed to. According to Patrick Murphy of Silicon Cloud , businesses can build trust with their potential clients by listening, involving the client, and making a personal connection.

B2B Marketing 120

B2B Marketing Work Management B2B Optimization 120

KoMarketing Associates

APRIL 2, 2019

Fill Out Your Quora Profile. Anything unique or interesting that you can offer is great as well — personal stories of failures, mishaps, successes do really well and are very accessible and humanizing and will greatly increase your Quora following. Here are a few ways you can leverage the platform for maximum results.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JUNE 18, 2013

Inferred authorship refers to the idea that even when no specific authorship code is included on a piece of content or page, the search engines are inferring a particular person wrote it. Using phrases like “by” or “about the author.” This includes perhaps even link building.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MAY 7, 2013

The more connections you make in the web with your social networking profiles (starting with your Google Plus account) the more often you may be displayed in search results for your network to see providing they conduct Google searches that are similar to your organization or personal brand. Google is also making this assumption.

Differentiation 120

Differentiation Brand Identity Branding B2B Thought Leadership 120

KoMarketing Associates

JULY 28, 2016

It has evolved into a complex strategy that involves research, analysis, and testing as each website requires a personalized approach. A link from my personal blog does not carry the same weight as a link from Forbes (sad but true). SEO is no longer solely dependent on keywords or an over abundance of links.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

KoMarketing Associates

MARCH 12, 2012

Another example of people in the organization, this one a little less personal. Profile Photos and Cover Images. Finally, because the profile photo takes on a more pronounced position in front of the cover photo, savvy organizations can seek to leverage the two in one creative design. Ernst and Young. Final Thoughts.

Facebook 120

Facebook B2B Marketing B2B Thought Leadership Examples 120

KoMarketing Associates

APRIL 28, 2015

Oftentimes, users who are reading online reviews are just as skeptical of review profiles that have all 5 out of 5 stars, with no outlined areas to improve. This could mean that the company was paying for reviews or giving perks to users who left good reviews. SocialMention. BoardReader. Muck Rack’s Who Shared my Link. Google Alerts.

Lead Ranking 120

Lead Ranking Lead Scoring B2B Marketing B2B 120