Crimson Marketing

NOVEMBER 2, 2015

Nate Skinner, Chief Customer Officer for email marketing service provider Campaign Monitor, joins Moneyball for Marketing to talk about the trends and technologies that are impacting marketing organizations today, and how savvy marketers are cracking the code on personalization, without extensive IT skills.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

JUNE 10, 2015

He details the challenges of long, multi-touch sales cycles and explains the importance of marketing analytics to sales cycle optimization.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Crimson Marketing

AUGUST 7, 2014

“Big data isn’t in itself the strategy,” says Paul Alfieri, Senior VP of Marketing at marketing software company Turn, “Big data is the enabler for a much richer, more personalized (product marketing) strategy.” Frank views: Kraft Foods needed to know which marketing channels had the biggest impact on sales of its Oscar Meyer hotdogs.

Marketing Management 100

Marketing Management Marketing & Strategy Marketing Strategy Product 100

Crimson Marketing

OCTOBER 1, 2013

” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. ” This is the publicly accessible information on a user’s social profile. . Reach buyers by tapping into their passion for a product, cause, activities, etc.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

AUGUST 8, 2013

Take the time to create and tailor the best personal message for you. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). Or make it personal by offering “behind the scenes” looks at your progress.

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

SEPTEMBER 30, 2013

” Make your buyer’s social experience more personable by engaging with them, responding to comments, and sharing something of yours. ” This is the publicly accessible information on a user’s social profile. . Reach buyers by tapping into their passion for a product, cause, activities, etc.

Campaigns 100

Campaigns Barriers Mobile Marketing Ideal Customer Profiles 100

Crimson Marketing

SEPTEMBER 17, 2013

Just by creating a profile, you are already on your way to establishing yourself within the number one network where business professionals interact to find employees, contractors, and partners. This results in higher conversions and adds personal touch to your communication. Use Inmail to target and contact leads. Social Media B2B ).

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100