Chris Koch

JANUARY 31, 2014

Jimmy’s Fallon’s career – and much of who he is as a person – can be summed up in eight minutes. According to a profile of Fallon in the February issue of Vanity Fair (an unsatisfying excerpt of which is available online.), Online video is a new source for journalists and historians to profile their subjects.

Wikipedia 100

Wikipedia Youtube Profiling Video Marketing 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 7, 2012

P.S. Forbes has an profile section that BrandVoice authors are asked to fill out. Cool profile questions Forbes BrandVoice asks authors (and my answers). This Is Making Me Think – Hard… The melding of business, IT, and personal life. I filled mine out today and thought the questions were really fun and interesting.

Disintermediation 100

Disintermediation B2B Marketing Marketing Management Paid Search Agency 100

Chris Koch

APRIL 9, 2010

But you can’t establish that authority by putting a link to their LinkedIn profile on the blog. If your SME is a person who loves to collect information, then becoming an aggregator is a route to trust. The way that we establish trust and relationships with buyers is through authority. Aggregator. Futurist.

SME 100

SME Aggregators Blogger Social Media 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. These are the ideas that prompt buyers to think about change.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

SEPTEMBER 9, 2011

Assuming that you’ve done the necessary research to understand your target audience, that change can be on a personal, organizational, or industry level. Among those who parse ideas, most split the pie in half between two types of ideas: Aspirational. These are the ideas that prompt buyers to think about change.

Thought Leadership 100

Thought Leadership Peer-to-peer Loyalty Case Study 100

Chris Koch

DECEMBER 11, 2009

There’s something about having this little device in our pocket that makes it so much more personal— dear, even—than any phone or laptop. Would you dream of Twittering without a profile photo or image? And nowhere is the visual more dramatic than on your personal mobile device. We can see what others are doing.

Mobile Marketing 100

Mobile Marketing B2B Marketing B2B Storytelling 100