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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. A new consumer may try out your product at first on an impulse buy. Personalization can help.

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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

AI in Ad Design Boosting Creativity and Efficiency Personalization at Scale : AI algorithms can analyze vast amounts of data and tailor designs according to user preferences. This allows marketers like Paul Mosenson to reach customers with personalized content, resonating with individual tastes and preferences.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it? Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords.

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How AI Is Changing Ecommerce Personalization

CMSWire

Generative AI has changed ecommerce personalization forever. The key to capitalizing on that change is harnessing real-time customer and product data. Continue reading.

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How To Create Inspiring Personalized Emails

Litmus

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. By offering personalized inbox experiences that surpass the standard.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. Customer-centric approaches are meant to help us put buyers first.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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A New Age of Hybrid Leadership

Speaker: Renee Thomas and Alexis Barone, Wrike Team

Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. On the other side of the coin, some teams still crave the social, in-person dynamic of work. As pervasive as these myths were, 2020 swiftly kicked them all out the door.