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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

Privacy 266
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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands. And so is consent.

Privacy 83
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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided. Image credit: cottonbro studio on Pexels B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. Personalization can help.

Loyalty 257
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Tips for Protecting Your Internet Privacy on Social Media Apps

Biznology

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Taking an online survey on social media platforms or using a quiz maker software can result in a data leak that can harm anyone who decided to share personal data. What is a VPN?

Privacy 156
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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. Real-time personalization. Is the open rate dead?

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FTC hits Twitter with snark and $150 million fine for allegedly selling security data to advertisers

Martech

So, it was bad news for Twitter on Wednesday when the FTC said : “Twitter to pay $150 million penalty for allegedly breaking its privacy promises – again.” Twitter further encouraged users to provide that information because ‘An extra layer of security helps make sure that you, and only you, can access your Twitter account.’”.

Twitter 94
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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. It lets advertisers track users to deliver customized advertising, while protecting personal information. What it is. Why we care.