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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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Discover the benefits of consent-based marketing: Privacy and personalization

Martech

In the age of data privacy regulations and increasing consumer concerns, brands must find ways to use first-party data while protecting consumer rights. Join experts who will dive into the power of first-party data and how to use it in a privacy-first manner. Click here to view more MarTech webinars.

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Ad industry steps up to meet signal loss, privacy challenges: IAB

Martech

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. In particular, the new environment is expected to put obstacles in the way of targeting, personalization and measurement. Get MarTech!

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How to Create a Privacy Policy for Your Website

sagefrog

A privacy policy is a legal document that informs users of an app, digital service, or website about how their data is collected, used, and protected. For websites in the B2B space , privacy policies are essential for transparency, legal compliance, and building trust with users. But don’t sweat it.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. It wasn’t until recently was the general population aware of personal data collection for business purposes. Current Data Privacy Laws. Data Privacy Best Practices.

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Personalization and Data Privacy: Finding the Balance

Lake B2B

While it’s true that customers today want personalized brand experiences, they may not like the fact that it happens only when companies access relevant data about them. In fact, the drive to personalize is championed by leveraging customer data. The post Personalization and Data Privacy: Finding the Balance appeared first on Blog.

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How consent management platforms support data privacy compliance

Martech

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.