illumin

APRIL 18, 2024

User consent and personal privacy are paramount to ethical data collection. Even when asked for permissions, users are left blind to the full scope of their personal information’s storage and use. Transparency with customers Customers aren’t always aware of the extent of personal information they give you.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

Litmus

FEBRUARY 4, 2022

We are so excited to be able to incorporate their amazing capabilities into the Litmus platform and help businesses impress their subscribers with truly unique and individualized experiences through email personalization. By moving beyond basic segmentation and personalization (e.g. Personalization in a data-centric world.

Personalization 86

Personalization Privacy Protection Privacy Interactive Marketing 86

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Before you start scrambling, pause and first see what your personal impact is. Get a personalized breakdown of your Apple Mail audience. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. However, Litmus Personalize doesn’t just do dynamic images. The post How to image swap dynamic content on Apple Mail with Litmus Personalize appeared first on Litmus. Learn more.

Personalization 74

Personalization Privacy Protection Class Tagging 74

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

MARCH 14, 2024

The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss. Where the focus is.

Privacy 111

Privacy Paid Search Agency Ads Privacy Protection 111

Martech

JULY 28, 2023

The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Security bots may inflate click rates in email reports.

Open Rate 97

Open Rate Privacy Protection Marketing Automation Services Privacy 97

ANNUITAS

MAY 1, 2014

The title of the session was “Between the Lines: Keeping Your Program Compliant and Effective in Ever-Changing Times” We are in the age of big data and email recipients want and need to make sure that their personal data is not being shared, sold, or breeched.

Privacy Protection 100

Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

AUGUST 2, 2021

Privacy & trust. Accurate personalization. Personalization in some countries is not allowed. How do we personalize in such countries like Italy? We are not allowed to do subject line and preheader personalization. It doesn’t just have to be a name and other personalized details. Newsletters. Don’t worry.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Trade Press Services Newsletter

AUGUST 4, 2022

Americans will have the right to access any personal data that is collected by ADPPA-covered entities. Consumers can also restrict certain uses of their data and even request that businesses delete personal data within 60 days. What the ADPPA Means for Marketers Privacy regulations aren’t new.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Martech

JULY 20, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.

Email Marketing 118

Email Marketing Privacy Protection Advertising Agencies Deliverability 118

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Instead of both links, businesses have an alternative option to reference a “Your Privacy Choices” link.

Privacy 76

Privacy Privacy Policies Advertising Agencies Paid Search Agency 76

Martech

OCTOBER 21, 2022

But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. For years, core metrics like email open rates were a staple in nearly every email marketing program.

Email Campaigns 92

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 92

Zoominfo

APRIL 20, 2021

GDPR, or General Data Protection Regulation, constitutes the world’s strongest set of data protection rules, which sets strict guidelines for the collection and processing of personal data for people who live in the European Union.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Litmus

OCTOBER 27, 2021

Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. Privacy measures are forcing strategies to change. Industry trends to protect privacy are impacting marketing’s ability to do personalization well. It’s essential. The time is now.

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Litmus

DECEMBER 10, 2021

What data should I track other than opens, now that Mail Privacy Protection is in play? The introduction of Mail Privacy Protection doesn’t mean you have to do away with open rates altogether. The main effect Apple’s Mail Privacy Protection (MPP) has on email marketers is inflated opens.

Webinar Metrics 78

Webinar Metrics Privacy Protection Privacy Open Rate 78

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers? Email personalization has changed.

Open Rate 105

Open Rate Privacy Privacy Protection Click Rate 105

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. which has yet to enact even more basic national privacy protections.

Rules 95

Rules Facebook Privacy Protection Gartner 95

Litmus

MAY 24, 2022

Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. AI for personalization. Privacy-proofing. AI for personalization. Personalized emails deliver six times higher transaction rates than emails without personalization. Rethinking analytics. Newsletters.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Zoominfo

JANUARY 18, 2023

They also make CE more valuable for the next person looking to join. Data privacy is a top priority at ZoomInfo. We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected.

Communities 130

Communities Zoominfo Promotion Privacy 130

Litmus

JULY 14, 2022

You’ll find specific details on: Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber. Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.

Hubspot 101

Hubspot Trends Privacy Protection Advertising Agencies 101

Martech

MARCH 11, 2024

Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. These alternatives aim to balance user privacy with the need for personalized advertising and measurement.

Cost per Acquisition 118

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 118

Biznology

APRIL 23, 2019

Even more importantly, similar privacy-protecting legislation is being implemented here in the US. The current patchwork approach to privacy complicates issues for digital marketers, so it’s worth thinking about privacy protections now. Similar, although not the same. What PII Are You Gathering.

Privacy Policies 116

Privacy Policies Privacy Protection Work Management Marketing Management 116

Outreach

OCTOBER 2, 2018

Through this partnership, you’ll be able to have a transparent look into how your data is used and control over all of your personal data. Thanks to this partnership, Outreach users will now have unified email preference management across all your systems of communication (e.g., Zendesk, Drift, Marketo, Outreach).

Privacy Protection 55

Privacy Protection Privacy Outreach Marketo 55

Spiralytics

JANUARY 11, 2023

Remember the days when using a customer’s name was the best form of personalization? But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Personalize. A year back, personalization in the emailing world was sort of primitive.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” The purpose isn’t to regulate the B2B economy.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

illumin

FEBRUARY 8, 2024

No longer are users willing to freely exchange their personal information for access to products and services; they want more than product or monetary value in return – they want security. Even more than they value privacy, customers demand and have come to expect security. Major companies are already on board the identity graph train.

Privacy Protection 52

Privacy Protection API Privacy Ad Exchange 52

Litmus

AUGUST 6, 2021

But since we’re all worried about Apple’s Mail Privacy Protection , I thought I’d also share some things we don’t normally include in this monthly series: Apple Mail Dark Mode usage and iPhone usage outside of the United States. Get ready for Mail Privacy Protection by first establishing a baseline of your Apple Mail audience.

Privacy Protection 98

Privacy Protection Email Marketing Privacy Mobile Marketing 98

Litmus

APRIL 18, 2024

A third of our respondents told us their email marketing was “poorly” or “very poorly” integrated into the rest of their marketing channels, making it difficult to add personalization and segmentation into email or to get insights about how email performance contributes to the bottom line. Click here to see the full results.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Zoominfo

APRIL 20, 2021

GDPR, or General Data Protection Regulation, constitutes the world’s strongest set of data protection rules, which sets strict guidelines for the collection and processing of personal data for people who live in the European Union.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Martech

DECEMBER 22, 2021

.” The other trend she highlighted was personalization. “Personalization versus tokenization,” she said. “Lots of marketers think, cool, I’ll put your organization name in here, or I’ll use your first name, and that’s personalization. ” Finally, be ethical.

Email Marketing 134

Email Marketing Ethics Privacy Protection Deliverability 134

Martech

APRIL 23, 2024

Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses. By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers.

Top of Funnel 67

Top of Funnel Analytics De-duplication Work Management 67

Martech

MARCH 16, 2022

Good morning, Marketers, and the digital economy is getting more personal. The B2B business customer has adopted many of the buying habits of D2C e-commerce consumers, especially with fewer live conferences and in-person meetings in the last two years. More important than just habits, the B2B customer’s needs have changed.

Privacy Protection 86

Privacy Protection B2B Privacy Conference 86

Porch Group Media

OCTOBER 25, 2021

Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates. In this latest update by Apple, consumers are gaining more control over the data they share through Mail Privacy Protection, Hide My Email and Private Relay. Campaign Monitor).

Privacy Protection 52

Privacy Protection Email Marketing Privacy Paid Search Agency 52

Litmus

NOVEMBER 16, 2021

Reliable opens removes inflated opens impacted by Apple Mail Privacy Protection (MPP). For example, with the release of Apple Mail Privacy Protection, email marketers have been understandably concerned about inflated opens. Personalized insights help you focus on what matters most to your email program at this time.

Analytics 94

Analytics Email Marketing Privacy Protection Marketing & Strategy 94

Martech

APRIL 27, 2022

They also let developers give context on how the data is being used – for app functionality, personalization, etc. Read next: With Apple privacy protections hurting revenue, some companies are finding ways around it. Google’s labels focus on whether the data that’s collected is being handled responsibly.

Google 90

Google Privacy Protection Privacy Opt-out 90

Martech

FEBRUARY 16, 2023

The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.” DCR Guidance and Recommended Practices. This document outlines baseline expectations for DCRs.

Privacy Protection 82

Privacy Protection Advertising Agencies Privacy Vendors 82