Sprout Social

AUGUST 22, 2022

The answer is probably “YouTube.” And new YouTube features are making it even more beneficial to marketers and creators—YouTube Shorts topped 1.5 With 51% of consumers anticipating YouTube will be one of the social media platforms they use most this year, it’s a digital space your audience most likely uses.

Youtube 73

Youtube Features Social Media Ad Exchange 73

Marketing Insider Group

DECEMBER 18, 2023

Targeting a Niche Professional Audience: LinkedIn Sponsored Updates Image Source: Instapage LinkedIn provides unmatched targeting based on first-person qualified data, reaching professionals with an aspirational mindset. Why YouTube Ads? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

If you are serious about live video streaming, Facebook and YouTube are the most obvious platforms and let’s be honest, the best choices out there. YouTube is not only the world’s largest video platform but the second largest search engine. YouTube has video monetization with their YouTube Partner Program.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

ConvertKit

DECEMBER 12, 2021

An often-repeated form of personal finance advice: the best kind of savings are the kind you never have to think about. Nick True launched his personal finance blog, Mapped Out Money, in 2015. He now has over 47,000 subscribers on YouTube. Here’s how he does it: #1: Create dedicated lead magnets for key YouTube videos.

Youtube 79

Youtube Automation Landing Pages Leads 79

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Hubspot

APRIL 10, 2019

Nowadays, almost every brand has a YouTube channel. Building a thriving YouTube channel is one of the most ambitious achievements a marketer can pursue. To help inspire you, we’ve put together a list of video ideas that HubSpot has experienced success with on our own YouTube channel. YouTube Video Ideas. Ask Me Anything.

Youtube 76

Youtube Advertising Channels Video Marketing Word of Mouth 76

Lake One

AUGUST 13, 2020

They go on to note that for a 15-second non-skippable YouTube video, the ad completion rate is 92%. The post Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing appeared first on Lake One ®. Boost Social Media Engagement. According to DreamGrow , the average click-through-rate of video ads is 1.84%.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Marketing Insider Group

MAY 16, 2023

If there’s one thing we know for certain, it’s that robots cannot replace the humor, personal experience, or expertise that human writers weave into content. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Of course not! Neither is the rest of humanity. Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

Vidyard

JUNE 8, 2020

Winning video campaign delights the audience with creative storytelling and hyper-personalization that brings each viewer into the story. Vidyard’s Award-Winning Personalized Video Campaign. Vidyard’s Award-Winning Personalized Video Campaign. Learn about Personalized Video at Scale by Vidyard: [link] . More Information.

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Content Marketing Institute

NOVEMBER 8, 2017

People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. Whether it’s human, like a brand rep, or an item that you’re showing off, get that thing on camera immediately – especially if it’s a person. YouTube doesn’t like any of that, and they don’t send you more traffic.”. Wait, 75,948 … 949.

Press 90

Press Video Marketing Allocation Youtube 90

Webbiquity

FEBRUARY 21, 2023

The Product BuzzGuru is a B2B SaaS solution for brands, agencies, and solo marketers to manage their campaigns with content creators on Instagram, YouTube, TikTok, and Twitch. We showcased the platform on Product Hunt; implemented SEO practices; prepared a press-release published in 59 media outlets. In our case, that works well.

Paid Content 266

Paid Content Paid Search Agency Advertising Agencies Work Management 266

Hubspot

JUNE 22, 2018

The Question of YouTube. While TV, for many, is still a destination -- for the first time, there are multiple options for viewing it through means other than cable, and after it originally aired, usually through online platforms (read: Hulu, YouTube Live, and clips on the YouTube pages of networks or TV shows).

Youtube 74

Youtube Facebook Marketing AI Lead Ranking 74

Vidyard

JUNE 8, 2020

Vidyard’s Award-Winning Personalized Video Campaign Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

Vidyard

FEBRUARY 18, 2016

Live streaming your event content is an absolute must if you’re looking to increase the eyes on your keynotes and product presentations, but don’t forget to press record on that live steam. If they go to YouTube, they may find what they’re looking for, or they may find a grainy camera-phone version from someone in the audience.

Press 50

Press Aggregators Youtube Video Marketing 50

Vidyard

OCTOBER 26, 2021

Sales Feed is producing a wide range of original online shows, podcasts, video series, music, comedy, and entertainment along with daily sales tips and a weekly newsletter – all created with one person in mind: the B2B sales professional. Now live on the Sales Feed YouTube channel. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

SmartBrief - Marketing

MARCH 17, 2024

In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms. This is because they’ve proven to be extremely successful at relaying personal stories, getting specific messages across and sparking action.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Contently

NOVEMBER 3, 2021

“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. For every original source, note the person’s name, email, and phone number in case the editor or fact-checker wants to contact them directly. Fact-checking resources and tools.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

EMagine B2B Blog

NOVEMBER 5, 2014

What many don’t know, or haven’t explored yet, is the robust analytics tool that YouTube offers within its very own interface. YouTube Analytics, like any analytics tool, provides several ways to interpret data. The following are the metrics we find the most useful when drawing conclusions regarding a YouTube Channel’s performance.

Youtube 40

Youtube Analytics Buyer Personas Click Rate 40

Champion Communications

MAY 16, 2023

In this year’s State of Journalism Report , Muck Rack partnered with 10 journalist organizations to survey 2,500+ journalists on everything from popular reporting mediums and in-person event coverage to the most effective PR pitching strategies. Building relationships with journalists is a key part of PR.

PR 62

PR Ideal Customer Profiles Blast Campaigns Press 62

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. As well as targeting a wider audience, Autodesk also wanted to personalize the content experience for each reader. As a global company, GE Healthcare wanted to focus on personalizing their content.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Choozle

MARCH 27, 2024

According to Comscore , as streaming TV gains momentum, a significant portion of newly acquired viewing hours—75% to be exact—are spent on content beyond the top six streaming apps like Netflix, YouTube, Prime Video, Hulu, Max, and Disney+.

Advertising Agencies 81

Advertising Agencies Cost Per Thousand Advertisements Advertising 81

Optinmonster

MAY 11, 2023

You can also practice social selling and build the personal relationships that eventually lead to sales. People often use YouTube as a search engine to find video tutorials, reviews, product showcases, and more. They might not land on your website but they could see your videos on the YouTube platform.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

sagefrog

FEBRUARY 7, 2024

Since video generally generates more leads than other mediums, B2B brands are incorporating more video content into their marketing mix to communicate complex ideas, showcase products, and connect with their audience on a more personal level. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Buffer

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Marketing Insider Group

APRIL 6, 2021

However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

SEPTEMBER 15, 2015

Record, Share, Personalize and Track. Video personalization: Get your audience’s attention with 1-to-1 personalized videos. press@vidyard.com. The post Vidyard for Sales Enables B2B Sales Teams to Prospect and Sell with Personalized Video appeared first on Vidyard. Media Contact: Tyler Lessard.

B2B Sales 75

B2B Sales Video Marketing Personalization Marketing Automation Services 75

SmartBug Media

MAY 20, 2020

Press releases. Press release: If the topic and/or speaker are particularly meaty, put out a press release about the webinar and email it to your favorite online industry journalists. Internal experts: Ask your internal subject matter expert to personally invite his or her connections. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

SnapApp

FEBRUARY 28, 2018

There’s a lot wrapped up in these decisions, and the way you approach your personal branding impacts both your employer’s success and your long-term individual career trajectory. . Let’s take a deeper dive into how to shape a powerful personal brand — without selling out. . Why Personal Branding Matters. Don’t do it.

Paid Search Agency 106

Paid Search Agency Personalization B2B Thought Leadership Ad Building 106

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Outgrow

OCTOBER 7, 2021

Whether it is bloggers, Instagrammer, or YouTubers, know which social platform is best for your business. 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. Personalization is the Real Deal.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience. Many of them offer COVID-19 vaccinations. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Vidyard

MAY 19, 2022

KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard. Sign up for Vidyard for free: [link].

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

Buzz Marketing for Technology

JUNE 27, 2008

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. The more relaxed a person is, the more receptive that person is to verbal information.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Martech

JULY 26, 2023

I had to tell the person doing the auditing that the numbers wouldn’t match up. And I get called into the president’s office and he brings out some from our major competitor press release that says they’re getting 200,000 hits on their website. The company was about to be bought out and the stock was going wild. We were all excited.

Startups 94

Startups Cross-Selling Press Analytics 94

ClearVoice

MARCH 14, 2024

One example is the now-classic “ Puppyhood ,” a YouTube video created by Buzzfeed in partnership with Purina. Competitor analysis: Find out which brands or personalities are partnering with your competitors. Leveraging Partnerships for Successful Content Marketing You know that old adage about two heads? We know, we know.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Vidyard

APRIL 21, 2020

KITCHENER, Ontario – April 21, 2020 – Organizations around the globe are embracing online video as a more personal and compelling way to engage their audiences in an increasingly digital business world. Ceridian’s marketing and sales teams use video to create powerful, personal and impactful customer connections.

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71