Scoop.it

OCTOBER 27, 2022

So, what’s a service-based business supposed to do? If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. Let’s take a closer look at why content curation is essential for service-based industries.

Curation 86

Curation Work Management Marketing Management Service 86

Trade Press Services Newsletter

NOVEMBER 2, 2023

Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news.

Thought Leadership 130

Thought Leadership Peer-to-peer Press Trade Show 130

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

Press 52

Press Social Media Relevance Media 52

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

Press 85

Press Digital Asset Management PR Case Studies 85

Trade Press Services

SEPTEMBER 10, 2023

Confidence can feel like an elusive, innate personality trait when, in reality, it is the result of effort, focus and action. When employees trust their colleagues, it not only results in successful products or services but also fosters a sense of accomplishment and unity among peers. Confidence from prospects and customers.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. The cost of services like yours can be high, so most buyers can’t afford to choose the wrong firm. Download the Professional Services Guide to Research – Second Edition. In short, today’s buyers have plenty to worry about.

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Televerde

JUNE 28, 2022

Customer service automation can relieve overburdened customer service agents and speed up service times. With benefits like this, adding automated service options to your customer support team is usually an easy choice to make. What Is Customer Service Automation? Can Automated Service Meet Customer Expectations?

Marketing Automation Services 84

Marketing Automation Services Marketing AI Automation Service 84

Trade Press Services Newsletter

FEBRUARY 1, 2024

Instead of simply reading a book or blog post, consider taking an in-person course. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services. A live class can give you hands-on experience and opportunities to network and collaborate with other professionals in the industry.

Tips 246

Tips Peer-to-peer Marketing & Strategy Marketing 246

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

PR 130

PR Thought Leadership Press Lead Scoring 130

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Launch Marketing

AUGUST 21, 2020

While the strategies previously discussed are still very much applicable and should be considered prior to any launch, businesses may find themselves feeling more apprehensive than ever to push a new product or service into a market that feels unstable or unpredictable. Ask yourself, are these the right goals given the new normal?

Service 133

Service Product B2B Conference 133

Trade Press Services

FEBRUARY 19, 2024

Citizenship and Immigration Services (USCIS) granted permanent residence to more than 2,300 people and issued nearly 9,200 green cards every day. Do leverage press and media exposure. Press coverage is different from contributed articles. The American Dream has evolved over time, but it is an integral part of the American ethos.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

PureB2B

APRIL 11, 2022

To help you find the right people to fill in this role, you should consider SDR as a Service (SDRaaS) for your business. SDR as a Service: A Primer. This is where SDR as a Service comes into play. So, what is SDR as a Service? Benefits of SDR as a Service. Best Practice When Outsourcing SDR as a Service.

Work Management 62

Work Management Service High Quality Lead Sales Qualified Leads 62

Brandpoint

JUNE 18, 2020

As the business world continues to work its way through the effects of the coronavirus, savvy financial services providers are switching up their marketing strategies to reflect new priorities. Some of those changes will be temporary pending a time when financial transactions can again be handled live and in person.

Work Management 118

Work Management Marketing Management Service Planning 118

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts. Let’s explore six great benefits businesses reap when service and marketing unify on social.

Enterprise Management 208

Enterprise Management Work Management Social Media Marketing Management 208

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Organizational news can be shared through press releases, news outlets, case studies, and social media. Companies can also leverage it to keep current customers informed and feeling valued.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Vidyard

JANUARY 19, 2022

KITCHENER, Ontario – January 19, 2022 – To better understand the evolving preferences of financial services professionals in today’s remote-first business world, Vidyard and Atomik Research today released a new study examining how these individuals feel about working from home versus returning to the office in the months ahead.

Work Management 94

Work Management Enterprise Management Marketing Management Studies 94

Trade Press Services Newsletter

JANUARY 4, 2024

Do you want to increase visibility, establish thought leadership, enter a new marketplace, or launch a new product or service? Cut through the fog with personalization. Personalization will be a key B2B marketing initiative in 2024. These objectives serve as your North Star, guiding every decision and initiative.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Brandpoint

JUNE 25, 2021

Read ahead to learn more about their points of view on agency services and how they believe agencies can best serve their clients now and in the future. Looking back, it seems like we could have saved time and money if our agencies would have been integrated or offered more than the one service. For the better!) All day, every day.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Work Management Marketing Management 112

Lake One

AUGUST 13, 2020

According to HubSpot , video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium. Learn How Lake One Uses Vidyard for Video. What is Video Marketing. Boost Social Media Engagement.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Content4Demand

SEPTEMBER 10, 2021

What’s Working In Content Marketing in 2021 , hot off the presses from Demand Gen Report , offers some insights that should help you create content that works for you. There’s now a thing called “internal personalization.”. Internal personalization refers to content based on interests and specific personas.

Interactive Marketing 88

Interactive Marketing Personalization Content Marketing & Strategy 88

Salesforce Marketing Cloud

DECEMBER 7, 2021

At the end of every year, service team leaders tee up a new set of KPIs they commit to improving in the next 12 months. To truly deliver exceptional customer service, you need to identify and achieve a big, audacious goal that gets your employees and your customers excited—your moonshot.

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

ClearVoice

JUNE 11, 2020

Your task: Entice the world to use your new client’s services. Remember: Marketing educates and inspires your readers to realize the value in the service they’re exploring, then take action. “With services, you’re selling an experience.” When do writers write about services? Press release.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Net-Results

DECEMBER 11, 2019

There are 2 certainties with respect to the future of personalized marketing: The ability to deliver personalized marketing will continue its evolution toward becoming a commodity capability (easy to execute, affordable for the “masses”). Personalization requires personal data to function (obviously).

Personalization 97

Personalization Privacy Paid Search Agency Press 97

Trade Press Services

MARCH 18, 2024

Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth. Traditional Publishing Traditional publishers can range from well-recognized entities to small press options.

Marketing Proposals 102

Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Trade Press Services Newsletter

OCTOBER 6, 2022

If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Be sure webinar content addresses your target audiences’ most pressing pain points to help your presentations stand out from competition. Email Marketing Will email marketing still be relevant in 2023? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Trade Press Services Newsletter

AUGUST 3, 2023

Individuals and businesses are leveraging artificial intelligence (AI) to improve productivity, streamline operations, and enhance customer service. It lacks personalization and creativity. The post Five Reasons Not to Trust AI to Write Your Content appeared first on Trade Press Services.

Marketing AI 130

Marketing AI Copyright Ethics Content 130

Trade Press Services Newsletter

AUGUST 4, 2022

Companies will be required to make all privacy policies public and will not be allowed to deny a service or product based on an individual’s agreement to waive their privacy rights. Americans will have the right to access any personal data that is collected by ADPPA-covered entities.

Privacy 130

Privacy Privacy Policies Privacy Protection Marketing Management 130

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

JULY 23, 2015

Have you ever experiences a customer service nightmare? You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person.

Service 100

Service Banner Ads Press Banners 100

Trade Press Services

JANUARY 2, 2024

Building a personal brand is essential for every business professional. Key components should include a well-written and attractively designed resume, thought leadership content, press kit and brand identity. Wishing you a Happy New Year from Trade Press Services!

Marketing AI 52

Marketing AI B2B Thought Leadership Enterprise Management Thought Leadership 52

Vidyard

MARCH 31, 2020

Simply put, video is the next best thing to being there in person. Thanks to advancements in key technologies, we’re seeing the rise of interactive and personalized video , social video, public and private live streams, secure internal video sharing , and real-time video conferencing. . In many ways, it’s the best of both worlds.

Video Marketing 82

Video Marketing Personalization B2B Budget Programs 82

Webbiquity

JANUARY 22, 2021

You need to make sure that your products and services cannot be bought anywhere else – as this gives you an edge over your competitors and can help you draw in new customers rapidly. Customers and prospect don’t feel as though they are connecting with a real person. Image credit: Austin Distel on Unsplash.

Business 238

Business Startups Paid Search Agency Press 238

Marketing Insider Group

JUNE 22, 2023

Keep in mind best practices to ensure your automated marketing campaigns are personable. The software can also automate collecting data and sending out personalized campaigns. Automated marketing lets you spend less time writing messages and pressing “Send.” Personalizing the information makes the journey smoother.

Marketing Automation Services 257

Marketing Automation Services Budget Programs Automation Work Management 257

Marketing Insider Group

MAY 30, 2023

Improve customer service. AI can help your small businesses better understand its customers and how they feel about your products and services. Personalize content. 71% of marketers say they find AI helpful for personalization, an essential element in today’s marketing content. Not too shabby!

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Sprout Social

AUGUST 22, 2018

Customer service isn’t what it used to be thanks to social media. That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Consider for starters that customer service on Twitter is short and to the point.

Twitter 97

Twitter Service Tips Eye-Tracking 97