B2B Memes

NOVEMBER 23, 2011

Despite the ongoing efforts of organizations like the Associated Press to control when and how their employees speak , journalists now have the same power as everyone else to speak directly to their audience.). We tend to forget that a conversation is not simply one person talking, then the other. But that’s the challenge.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Your background may be in print, but you must stop thinking of yourself as a print person. Be a brand.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

JUNE 24, 2011

That day’s press run was done forever. In a subsequent attack on Jarvis’s advocacy of process journalism , Filloux says, “personally, I’d rather stick to the quest for perfection rather than embrace the celebration of the ‘process.’” Much of the pain of that error came from the fact that it was permanent. I would suggest to M.

Class 100

Class Press Opinions Paper 100

B2B Memes

SEPTEMBER 24, 2010

As you pass backward through the abysm of time, all’s well until July 2005, when the monthly navigational links give out, and you have to keep pressing “older” over and over. (I And I don’t know about you, but personally, I have my chisel in hand, and am off to find a nice slab of granite for next week’s post.

Paper 100

Paper Television marketing CAN-SPAM Buzz 100

B2B Memes

NOVEMBER 4, 2011

Though by all means you should read his entire post, I want to cover a few of his points that particularly apply in the trade press. The first is the thorny issue of press releases. As Buttry says, the idea of a press release is that you can freely crib from it—the company that sent it to you will be perfectly happy if you do.

Transparency 100

Transparency Ethics Press Guidelines 100

B2B Memes

OCTOBER 19, 2012

Its content is atomized, aggregated, and personalized. That’s not what the readers of the trade press are looking for. In other words, content must be personalized. In Sarah Lacy’s recent review of Circa , a new iPhone news app, she identifies and critiques three innovations in the way it presents news information.

Aggregators 100

Aggregators B2B Content Analysis 100

B2B Memes

AUGUST 12, 2011

As with other business-to-business content creators these days, there are few trade press editors who don’t have—and at least occasionally use—a Twitter account. I needed to tweet, retweet and reply with determination and personality.”. They will tend to be more personal in nature than links and thus more conversational.

Twitter 100

Twitter B2B Curation Ethics 100