WriteSpark

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How to Tell When You Have a Good Freelance Copywriter

WriteSpark

Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. With so many freelancers to consider, how can you tell when you have found a good one, especially a freelance technical copywriter? Consider the factors below.

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When the Draft has "Problems"

WriteSpark

Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?". Appeal to a higher power: Ask the person's manager or a company executive to move the project back to your control. As the author H.G. Strategy #3: Has something changed?

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When the Draft has "Problems"

WriteSpark

Especially if the comments are vague and directed more to the text's presentation than content, ask the reviewer, "Is this actually an error or your preference?". Appeal to a higher power: Ask the person's manager or a company executive to move the project back to your control. As the author H.G. Strategy #3: Has something changed?

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. Well structured, coherent presentation of all content in the document. Sounds good, right? But that single-source approach may not in fact be the best way to serve your content marketing projects.

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Do You Need a Long-Form or Short-Form Copywriter?

WriteSpark

Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. Well structured, coherent presentation of all content in the document. Sounds good, right? But that single-source approach may not in fact be the best way to serve your content marketing projects.

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White Papers: Too Much Fat, Not Enough Meat

WriteSpark

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. Instead of complete sentences and full paragraphs, some types of information can be presented more clearly and concisely in bullet lists, tables, infographics, and links to other content. Avoid throat-clearing text.

Paper 120
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White Papers: Too Much Fat, Not Enough Meat

WriteSpark

Many documents begin with a history review, basic definitions, personal reflections, or company positioning statements. Instead of complete sentences and full paragraphs, some types of information can be presented more clearly and concisely in bullet lists, tables, infographics, and links to other content. Avoid throat-clearing text.

Paper 120