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The Forward Observer

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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

Top of Funnel 278
Top of Funnel Storytelling Amazon Buyer's Journey 278
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The Marketing Book Podcast: “Standout Startup” by Allyson Letteri

The Forward Observer

JANUARY 12, 2024

What’s included in Standout Startup : The 3 Ps every startup needs to unlock effective messaging: personas, positioning, and personality. Four techniques to create standout product positioning How to define an inimitable brand personality that your ideal customers love. Standout Startup is your marketing accelerator.

Startups 161
Startups Top of Funnel Marketing & Strategy Paid Search Agency 161
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