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From tech tools to personalized presents: Holiday gifts marketers actually want

Martech

From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in your life. For the marketer who loves a tradeshow The marketing world thrives on networking and personal connections, often made at tradeshows and industry events.

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Chrome’s IP address protection initiative presents new challenges for marketers

Martech

” It will also be disruptive for some of the solutions that present alternatives to cookie-based identity resolution. We asked Chris Golec, founder of Channel99 (and formerly CEO of Demandbase) if this move by Google presented fresh problems. Personalization is about to get harder. . “This is rolling out to Chrome.

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How to Present your Ideas like a Pro

Webbiquity

Learning how to present your ideas with persuasion is an invaluable skill. To successfully persuade your audience when presenting your idea(s) there are four key things you need to do: Engage your audience (grab their attention). Well, you need to PASS your presentation: PREPARE your presentation effectively.

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The CMO’s practical guide to personalization

Martech

Personalization is not just a marketing buzzword. However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs). However, as personalization becomes a baseline expectation for consumers, it presents new challenges for chief marketing officers (CMOs).

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Scaling personalized experiences: From anonymity to insight

Martech

In the digital age, personalizing the user experience remains a paramount goal for marketers. Can we truly personalize without upfront identification? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

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Tips on Which Presentation Tool Fits You Best

Navigate the Channel

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. YOU are the presentation, not your slides or props. It’s presenting that people fear. First, understand how you excel as a presenter. Down in front.

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How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. But in addition to adjusting your messaging and tactics, how should you determine the personality and tone of voice of your brand? Define Your Target Persona’s Personality. You know your brand. Find Your Voice.