Marketing Interactions

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Marketers Need a Mindset Reset for B2B Personalization

Marketing Interactions

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge. According to the B2B Buying Disconnect Report from Trust Radius , B2B tech buyers hate non-personalized communications.

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The Importance of Humanness in B2B Content Experiences

Marketing Interactions

If people felt like if it was human—either with really good AI or with a real person—then they felt like the organization was investing in the relationship.” It’s also the reason that 63% of the participants in the study were able to discern whether they were having an exchange with a person or a machine, while 37% could not.

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Current B2B Content Marketing Challenges to Beat

Marketing Interactions

From email to reports to memos and team presentations, and more. So here are some ideas about how to get the information you need from SMEs to either create content based on their knowledge and expertise, or to help them create bylined content that builds their personal brand along with your company’s.

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Why Is B2B Marketing So Hyper?

Marketing Interactions

Hyper-personalized. Science Daily explains hyperactivity as: “Hyperactivity can be described as a physical state in which a person is abnormally and easily excitable or exuberant. Strong emotional reactions, impulsive behavior, and a short span of attention are also typical for a hyperactive person.”. Hyper personalization?

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Misconceptions About B2B Buyer Personas

Marketing Interactions

Second, these conversations create buy-in and ownership across functions for the establishment of actionable buyer and customer insights that will get used in the presentation of consistent buyer and customer experiences. I build and present mine in a way I’ve found valuable because they help my clients use them to great effect.

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How Many B2B Buyer Personas Do You Need?

Marketing Interactions

Quite often, what you find is that this person—lower down the hierarchy—is entrusted with the selection and the “decision maker” is just blessing their recommendation based on the business case they presented. who shows up at the demo and the on-site presentation?). 3 Steps to Identify Worthy Buyer Personas.

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Why You Need to Revisit B2B Buyer Personas and ICPs

Marketing Interactions

The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time. If you’re not sure you’re targeting the right buyer personas, start by asking your sales reps to identify everyone involved in won deals – even if they didn’t interact personally with them.