Marketing Craftmanship

FEBRUARY 5, 2013

Regardless of their title, job description or capacity to work the room at a social event, every B2B executive should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. that can be merchandised by the firm to keep the firm in play.

B2B Sales 100

B2B Sales Cross-Selling Work Management B2B Marketing 100

Marketing Craftmanship

FEBRUARY 24, 2016

If you’re simply presenting facts, your posts are probably a snooze-fest. The potential for you to make your blog a marketing device lies in your ability to present provocative, unique or contrarian viewpoints. You don’t provide an interesting point of view. People read blog posts to gain insights and opinions.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Marketing Craftmanship

APRIL 2, 2015

For example, if you’ve given a conference presentation, you can send highlights of your remarks to your database shortly after the event, and offer to send them your complete remarks or PowerPoint slides. Leverage that intellectual capital to drive engagement with your target audiences either before and / or after the conference.

Conference 100

Conference Tactics B2B Marketing Planning 100

Marketing Craftmanship

APRIL 19, 2012

Increasingly, social media tools like LinkedIn are playing an important role in personal and corporate life. An alternative approach regarding brand presentation in employee LinkedIn profiles is to do nothing. Thanks for your support on this important issue. If you have any questions or concerns on this topic, please let me know.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

SEPTEMBER 12, 2016

And that requires personal (or enterprise) discipline. Just to be clear…the most effective Thought Leaders are not in the game for altruistic reasons. They expect a tangible return on their investment, in terms of market engagement.

Thought Leadership 100

Thought Leadership Enterprise Management Work Management Opinions 100

Marketing Craftmanship

SEPTEMBER 15, 2013

Client / Employee Gifts – If it’s deemed appropriate to give an anniversary gift to long-time clients, employees or suppliers, these gifts should be personalized and delivered in a very personal manner; either presented individually and in person, or accompanied by a customized letter from the CEO, managing partner or owners.

B2B Thought Leadership 100

B2B Thought Leadership Allocation Ideal Customer Profiles Thought Leadership 100

Marketing Craftmanship

MARCH 16, 2013

The past decade’s social media debacle is akin to introduction of desktop publishing in the early 1980s, when personal computers arrived in the business world. These are primarily personal and B2C social media platforms, and there are few good reasons why most B2B firms should be investing any time or resources there.

Social Media 100

Social Media Media Merchandising B2B 100

Marketing Craftmanship

AUGUST 7, 2011

Thanks to search engines and social media, anyone with a computer and a personal agenda can now inflict substantial, long-term damage to the reputations of institutions that may or may not be deserving of their viral sabotage.

Branding 100

Branding Brand Identity Viral Marketing Opinions 100

Marketing Craftmanship

NOVEMBER 27, 2018

If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. View Selling as a Numbers Game. to cover in a single blog post. Happy hunting.

Effectiveness 124

Effectiveness Business RFP Lead Ranking 124

Marketing Craftmanship

JULY 13, 2011

But contrary to The B2B Marketer’s Bible , and regardless of the upfront investment, the intrinsic value and opportunities related to participation in in-person and virtual public forums do not lie within the event itself.

Work Management 100

Work Management Cost per Acquisition CPA B2B Marketing 100

Marketing Craftmanship

JANUARY 13, 2017

If you ask smart questions, take notes, and focus on understanding their business and personal circumstances (instead of seeking to walk out with a signed contract), you’ll establish the foundation for a relationship that might lead to revenue at some point. View Selling as a Numbers Game. to cover in a single blog post. Happy hunting.

RFP 100

RFP Lead Ranking Lead Scoring Tactics 100

Marketing Craftmanship

FEBRUARY 8, 2017

A letter sent to an appropriate editor, rather than the reporter involved, should present extremely specific objections and clarifications. Chrysler Corporation’s guilt in a car odometer resetting scandal was defused effectively by chairman Iaccoca’s immediate apology and personal assurance that the mistake would not be repeated.

Media 100

Media Press Paid Search Agency Mobile Advertising 100