Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

DECEMBER 1, 2015

During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers. Push for Personalization – Speaking of personalized websites, one-to-one marketing is (finally) becoming a reality.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

MAY 13, 2016

Hootsuite presented at the Marketo Summit, and had some great examples of how sales and marketing teams can to be more transparent with one another. As Will Smith pointed out, this increased transparency has already affected the way we all operate in our personal lives. Have you seen shifts in your professional life as well?

Transparency 100

Transparency Marketo Vendors Marketing Prospects 100

Lattice

DECEMBER 9, 2015

I personally watched Lassie when I was 6, and was inspired to begin a yearlong campaign to convince my parents that we needed to get a dog. Many companies today create software that tells businesses what is occurring with their buyers or their internal systems, but just presenting them with data doesn’t necessarily mean they will take action.

Storytelling 100

Storytelling Analysis Paid Search Agency B2B Marketing 100