KoMarketing Associates

MARCH 20, 2018

Customer experience encompasses all the interactions a person has with your business. While there is no one answer, there are a few things that must occur – the customer experience must be consistent across channels , personalized , meet expectations , and most importantly, it must be positive. What is the customer experience?

Ideal Customer Profiles 187

Ideal Customer Profiles SEO Paid Search Agency B2B 187

KoMarketing Associates

JUNE 21, 2016

Here are a few reasons why in-person events are ideal for client industry immersion: Content Discovery. One of the best parts about attending client tradeshows and conferences is getting to hear, first-hand, what people are talking about and presenting on. What has been your experience with in-person events?

Forecasting 120

Forecasting Conference Content Vendors 120

KoMarketing Associates

OCTOBER 16, 2014

Joanna Lord , VP of Marketing, Porch, gave a great presentation on the importance of a brand. This resonated with me personally, because for those involved in online marketing, so much of what we do is geared toward driving brand awareness. Brand is Everything. She noted that branding could no longer be a secondary thing.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

OCTOBER 8, 2015

Anita Brearton, Founder of CabinetM (a discovery platform to connect marketers to marketing technology companies), starts the conversation by noting that 57% of the sales process happens before the sales person ever touches the customer. The Future is Personal (Predictions from Ram Krishanan , PepsiCo). Thanks @ramalytics !

B2B Marketing 120

B2B Marketing Advertising Agencies Marketing Management Planning 120

KoMarketing Associates

JULY 9, 2015

This has since become one of my favorite tools and something I’ve even included in presentations. Why not have them present to the team what they learned? The way we run our day to day varies from person to person. For example, during our discussion, Kristen alerted us to FAQFox. Conference Recaps. Bonus: Open Mic Night.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

APRIL 24, 2014

Consider the following opportunities: Curated content marketing lists – make sure your subscribers are aware of the best content your organization is producing; presented in a manner that makes it easiest for them to link out or share in social media. Casie Gillette has presented at several conferences with regards to this topic.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

KoMarketing Associates

MARCH 19, 2015

With localized and personalized results, knowing where your site actually ranks in search results has become pretty much impossible. As a side note, Ehren Reilly of GlassDoor gave a really nice presentation on direct answers and how companies can get their site included. 1 Rankings Don’t Mean Jack.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

OCTOBER 10, 2017

Talk with them at in-person events, call-up existing clients, or conduct brief surveys about their pain points.”. This is an important finding for marketers, because they need to be examining how their brand and content is being presented all across the digital landscape.”. It’s also important to work closely with your sales team.

Peer-to-peer 136

Peer-to-peer Content Buyer Personas Mobile Marketing 136

KoMarketing Associates

MARCH 30, 2017

By engaging, communicating, and interacting with your audiences on social media, marketers can create a stronger presence in their industry, whether promoting their personal brand or professional one. Like all online marketing strategies, social media presents a certain set of challenges, particularly for B2B marketers.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 26, 2018

With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization. This will present some great opportunities to refresh existing content, repurpose assets, and create cornerstone articles. Final Thoughts.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

AUGUST 5, 2015

What are you doing to establish trust in your organization or even your personal brand today? Retweet another person’s discovery on Twitter as well. Share a great presentation from Slideshare. One way is to help other colleagues and site owners in their endeavors online as well.

Ad Building 120

Ad Building SMS Marketing Management Trust Marketing 120

KoMarketing Associates

JUNE 14, 2016

Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. Many potential hires or clients search job titles at specific companies on LinkedIn to find the right person to talk to.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

DECEMBER 5, 2013

While we don’t always love giving away our personal information, make sure to fill out your website URL info. Local events often need someone to sponsor food or drinks (and who doesn’t love the person paying for drinks?). They also present a good way to promote your blog without being that guy : 8. Take Photos.

Peer-to-peer 120

Peer-to-peer Ad Building Conference Search Engine Marketing 120

KoMarketing Associates

SEPTEMBER 1, 2015

I’ve seen both of these guys present before and they bring knowledge and personality to the panel. Session Overview : A look at how presentation has changed in the past 5-7 years online, what it means for organic search, and where we’re heading in 2016 and beyond as far as content marketing is concerned.

Conference 120

Conference Mobile Marketing Social Media Keywords 120

KoMarketing Associates

OCTOBER 5, 2017

No matter the goals, you can leverage your in-person activities with what you are doing online. In person, you might be exposed to a whole new audience where foot traffic can hear more about your offerings. In-Person Conversations. Identifying the right events for your business depends on your industry and goals for the events.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

APRIL 1, 2020

We make certain testimonials are present across all of KoMarketing’s web pages but prominent placement on company collateral and product and solution pages should also be a priority. This type of cross-linking further may establish SEO relevance between content marketing assets and keyword rich, lead generation-specific solutions pages.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 7, 2014

Don’t forget to upload presentations or reference third party web addresses (such as blog posts, interviews, etc) that demonstrate your experience and help support your credentials. You can also add applicable presentations, web addresses, and other collateral created within these sections as well. Professional Experience.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

FEBRUARY 9, 2016

Video brings an immediacy, digestability, context and personality that even the most clever of text-based business content struggles to achieve…at least in our instant gratification, device-ruled world. A common difference is the lack of a first-person account by the featured buyer. Interviews and Presentations.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

KoMarketing Associates

MAY 29, 2014

Real Personalization Would Exist. Personalizing marketing to fit even the most accurate of your target audience can make a major difference. Instead of focusing on providing the greatest number of ads to the largest percentage of your target audience, look at how you can reach each person in a personal way.

Enterprise Management 120

Enterprise Management B2B Marketing Work Management Marketing Management 120

KoMarketing Associates

APRIL 18, 2014

However, creativity is definitely present in either vertical, as it should be when it comes to marketing online in our present day and age. For instance, a B2B company that specializes in HVAC supplies can’t hand out free air-conditioners at a tradeshow, like a stationary company may be able to do with their product at a similar event.

B2B Marketing 120

B2B Marketing B2B Verticals Demand Generation Agencies 120

KoMarketing Associates

SEPTEMBER 22, 2014

Be A Deeply Disagreeable Person. There were many life lessons that could be taken from Gladwell’s compelling presentation, the most important was that in being deeply disagreeable, people (leaders) have immense advantages. "Disagreeable Not just because she was an amazing presenter, but because of the truth behind her message.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

FEBRUARY 15, 2018

Online customer support platforms like Zendesk and Freshdesk present customer inquiries in a intuitive format that makes it easier for employees to respond. Many times the person will plug in your website’s name and link to their prepared email before sending. This allows him or her to send hundreds of emails per day. Ad Creation.

Automation 200

Automation B2B Marketing Paid Search Agency Marketing Automation Services 200

KoMarketing Associates

SEPTEMBER 6, 2016

If you are concerned with social media ROI and ties to broader digital marketing results, this presents a quandary of sorts. Apply Social Media to Your Personal Interests. Apply Social Media to Your Personal Behavior. How can you justify the hours of social media brand building when faced with other commitments and priorities?

Social Media 120

Social Media Marketing Budget Social Marketing Marketing Strategy 120

KoMarketing Associates

MAY 23, 2017

No matter what means of communication you choose (even if it involves automation), you’ll want to make sure that messages are tailored and personalized to each prospect on an individual level. Show Your Brand’s Personality. B2B marketers continue to struggle with reflecting their brand’s personality on social media.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

MAY 1, 2014

While I’ve presented on a number of topics ranging from link building to WordPress to content marketing, I’m really excited about the topic for this show, “ Building Your Online Brand Through Customers.” Or as we’ve also seen, one tweet can make a company look amazing or get a person fired. Influence on Buying Decisions.

Ad Building 120

Ad Building Brand Identity Branding POS 120

KoMarketing Associates

AUGUST 18, 2016

Now, let me just say this: As a writer, I am not a math person. That said, my colleagues and I spent hours analyzing various website metrics to develop a solid understanding of how the site had performed in the past and how it was performing at present. Landing page performance (via Google Analytics). Take a walk to clear your head.

Content Marketing 120

Content Marketing Marketing Analytics Tools Planning Content 120

KoMarketing Associates

SEPTEMBER 27, 2017

When you’re hiring an SEO analyst, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? When you’re hiring an SEO manager, what qualifications do you look for (both in experience and personality, e.g. detail-oriented)? What should your priorities be as an SEO analyst?

SEO 128

SEO Work Management Marketing Management Lead Scoring 128

KoMarketing Associates

APRIL 2, 2019

Don’t miss out on this crucial point in the buyer’s journey by ensuring your brand is present. Anything unique or interesting that you can offer is great as well — personal stories of failures, mishaps, successes do really well and are very accessible and humanizing and will greatly increase your Quora following.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

APRIL 1, 2014

Everything is Becoming Personalized. It’s no secret that personalized search has become a huge part of Google over the years. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. It’s now about trust, relationships, and being a brand people like.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Showering the person in front of it with 17,000 Kelvin UV-Free light, it’s exactly what would be experienced on a day outside in the sun. If you have a person like Mike on your gift-giving list, consider giving them this Moleskine Smart Notebook.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 15, 2016

The holidays are upon us and time is running out to buy presents. Showering the person in front of it with 17,000 Kelvin UV-Free light, it’s exactly what would be experienced on a day outside in the sun. If you have a person like Mike on your gift-giving list, consider giving them this Moleskine Smart Notebook.

Product 120

Product Planning Work Management Marketing Management 120

KoMarketing Associates

JULY 10, 2014

Because of this, there are several reasons why B2B marketers should be using Google+ , both on a personal branding level and as an organization. All employees, no matter what industry, should take any opportunities that come their way when it comes to personal branding. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

NOVEMBER 17, 2016

As defined by Techopedia , semantic search “is a data searching technique in which a search query aims to not only find keywords, but to determine the intent and contextual meaning of the words a person is using for search.”. Okay, but what does this actually mean in the context of content creation?

SEO 120

SEO B2B Marketing Content Marketing Tips 120

KoMarketing Associates

JUNE 18, 2013

My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+. If you have any questions about the presentation, don’t hesitate to send a message or connect via Twitter or Google+. Bonus: The theme is Top Gun.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

KoMarketing Associates

MARCH 21, 2013

B2B SEO professionals need to be ever aware of how design and usability play a part in the prospective buyer’s desire to consume information accessed and presented. This is in part due to the sheer volume of data and information created coupled with the rapid development of technology across a range of platforms and devices.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120