Digital B2B Marketing

APRIL 4, 2013

Be aware, there are lies, damned lies and statistics spun to the advantage of the company presenting them. Experts often present a perfect polished solution. Your personal and business success are not the singular priority of any outside expert, partner, vendor or client. Question it. There is almost always more to the story.

Advertising Agencies 100

Advertising Agencies Sample Marketing & Strategy Paid Search Agency 100

Digital B2B Marketing

AUGUST 7, 2012

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Every contributor to Linux has a personal stake in the Linux OS. Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

AUGUST 13, 2013

I’ve had a recent (and continuing) personal lesson in agility. When an opportunity presents itself, you can determine if it moves you closer to your objective, or moves you away. Like many long term business and marketing goals, our personal dream was still fuzzy around the edges. Are you ready to be an agile marketer?

Planning 100

Planning Marketing & Strategy Marketing Network Marketing 100

Digital B2B Marketing

OCTOBER 29, 2013

Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Turn Stats Upside Down. Learn How The Questions Were Asked.

Statistics 100

Statistics Banner Ads Stats Sample 100

Digital B2B Marketing

MARCH 21, 2012

Having your answer presented will be the war. Data about who we are, what we like, what we buy and where we go will drive personalization of marketing even in environments that today we do not consider personal. Systems that serve consumers will filter, organize and deliver answers and specific information consumers need.

Paid Search Agency 100

Paid Search Agency Telemarketing Ad Frequency Privacy 100

Digital B2B Marketing

MAY 24, 2011

And by skipping directly to showing me a personalized solution, you also show me three things that are important in selecting a partner. The program didn’t rely on traditional marketing language, it skipped directly to presenting a relevant solution. Of course, we have never spoken, your proposal will not be perfect.

Marketing Proposals 100

Marketing Proposals Demand Generation Opinions Distribution 100

Digital B2B Marketing

JANUARY 19, 2012

Since it was shared by Ford (not a personal connection I would trust to have an unbiased view) this isn’t a recommendation I trust. Having your employees share your content presents its own unique challenges. Business and Personal separation. Many people separate their business and personal activity.

Google 100

Google SEO Brand Identity Branding 100