Customer Experience Matrix

NOVEMBER 14, 2016

Maybe it's me, but the show seemed to lack some of its usual self-congratulatory excitement: for example, CEO Brian Halligan didn’t present the familiar company scorecard touting growth in customers and revenues. (A Both integrations were presented as first steps towards deeper relationships.

Marketing Automation Services 0

Marketing Automation Services Hubspot Conference Marketing Automation 0

Customer Experience Matrix

MAY 17, 2016

As often happens with these presentations, putting together a coherent treatment of the topic forced me to think things through in a bit more detail than I had previously. I could go on, but then you’d have no reason to attend in person. Or at least that’s my take – I suspect some of the other speakers will take a more radical view.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

JULY 23, 2015

My own contribution will be a presentation on designing your marketing stack. I'll present a checklist for evaluating your stack design along those dimensions. - This will be easier to understand in person than in writing. Based on one cryptic Twitter picture, they’re up to something big.

Planning 120

Planning Conference Design Paid Search Agency 120

Customer Experience Matrix

AUGUST 21, 2014

Conference chair Scott Brinker assembled an all-star cast of presenters and, more important, a finely balanced mix of topics from industry trends to practical issues of planning, hiring, organization, and technology choices. (I I got home late last night from the inaugural two-day MarTech conference in Boston, which was simply terrific.

Conference 120

Conference Planning Vendors Gartner 120

Customer Experience Matrix

AUGUST 21, 2018

Not surprisingly, consumers, businesses, and governments have reacted with new skepticism, concern, and even some action: Americans fear losing their personal data more than losing their physical wallet only Amazon ranks in the top five of the 20 most trusted companies. up to 70% of video spend goes to unauthorized sellers.

Privacy Policies 149

Privacy Policies Privacy Salesforce.com Amazon 149

Customer Experience Matrix

APRIL 13, 2018

Things like celebrity endorsements, solemn personal promises from the CEO, and references to company size or history carry little weight in a hyper-skeptical environment. But any falsehoods would quickly become apparent when a package or repair person didn’t arrive as expected, so they are ultimately self-validating.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

Customer Experience Matrix

FEBRUARY 2, 2018

In particular, any CDP needs to identify core bits of customer information such as name, address, and identifiers that connect records related to the same person. The in-memory profiles allow external systems to call Celebrus for real-time tasks such as Web site personalization or bidding on impressions. real-time access.

Ideal Customer Profiles 136

Ideal Customer Profiles Profiling Enterprise Management Marketing Management 136

Customer Experience Matrix

MARCH 24, 2016

Attendees I spoke with were uniformly pleased with the quality of the presentations. One person told me he liked the case studies best; no surprise there. We could have a speech recognition vendor listen to the presentations and score them for buzzword bingo. Over-all, the conference went tremendously well. Just a thought.

Conference 120

Conference Marketing Automation Services Peer-to-peer Vendors 120

Customer Experience Matrix

JANUARY 14, 2019

Mostly they go into a big file which I mine occasionally for helpful factoids to spice up a paper or presentation. Specifically, I was prepping for a presentation in Amsterdam, which meant I needed to present general industry trends and then see what is different in Europe. Today is one of those days.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

MARCH 18, 2018

Often this can still be quite simple, such as a change in Web site personalization (involving just one channel for both source and delivery), an event-triggered email, or a prioritized contact list for sales teams.

Ideal Customer Profiles 136

Ideal Customer Profiles Barriers Analysis Trigger Marketing 136

Customer Experience Matrix

OCTOBER 7, 2017

I gave my presentation on Self-Driving Marketing Campaigns at the MarTech conference last week. It’s true that the segments will keep getting smaller, the content within each segment more personalized, and more tests will yield faster learning. Whether that's a paradise or nightmare is beyond the scope of this discussion.

Marketing AI 168

Marketing AI Work Management Marketing Management Marketing Analytics Tools 168

Customer Experience Matrix

DECEMBER 13, 2014

But the best part of my recent presentation with BlueConic was listening to the voice of someone else’s experience: in this case, the experience of more than 60 BlueConic clients, distilled into a maturity model that traced the stages they passed through on their way to full customer-centric marketing. Complexity of data.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Multi-Channel Work Management 120

Customer Experience Matrix

AUGUST 25, 2016

As used in this Guide, execution may include direct integration with a delivery system, such as adding a name to a marketing automation campaign, sending a list of cookies and instructions to an ad buying system, or pushing a personalized message to a company Web site. This narrows the field drastically.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120

Customer Experience Matrix

APRIL 13, 2016

UK-based Thunderhead itself was founded way back in 2001 and launched its original customer engagement product (highly personalized customer communications such as account statements) in 2004. Personalized content and data can also be pushed to other execution systems such as email through API connections, either in batch or real time.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 12, 2017

It’s true that different departmental applications will probably need the CDP data to be presented slightly differently. A CEH allows personalized, contextual customer engagement, whether through a human, artificial agent, or sensors, across all interaction channels.

Enterprise Management 184

Enterprise Management Work Management Ideal Customer Profiles Marketing Management 184

Customer Experience Matrix

JUNE 7, 2017

It places a strong emphasis on meeting customer needs, both through predictive analytics to anticipate what each person wants and through interfaces that make service agents’ jobs easier. Coca Cola and General Motors both presented visions of a connected future where soda machines and automobiles try to sell you things.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

MARCH 16, 2012

Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Not that I'm bragging or anything.)

Salesforce.com 120

Salesforce.com Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

MAY 8, 2014

Brent Adamson of the CEB presented the Challenger Sales and Marketing models, which have been around for a few years now but still impress me. They were all good, too, but I’m a big picture kind of person. Sessions at the conference were consistently excellent, which isn’t the case at every show.

Conference 120

Conference B2B B2B Sales Planning 120

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Mindmatrix does a good job with these features.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

MAY 27, 2016

Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion.

Personalization 189

Personalization Paid Search Agency Segmentation Marketing 189

Customer Experience Matrix

SEPTEMBER 19, 2016

I delivered my presentation on the history of marketing technology last week at the Optimove CONNECT conference in Tel Aviv. Sadly, the audience didn’t seem to share my fascination with arcana (did you know that the Chinese invented paper in 100 CE? that Return on Investment analysis originated at DuPont in 1912?)

Marketing Management 0

Marketing Management Telemarketing Paid Search Agency Television marketing 0

Customer Experience Matrix

MARCH 9, 2015

The last three minutes of my MarTech Conference presentation are driving me crazy. Some will be the topic of other MarTech presentations. It also implies there’s a lot of value in “identity association” technologies that link related data to the same person. I have no trouble talking about that. Here’s what I have so far.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Terms and Conditions Lead Ranking 120

Customer Experience Matrix

JUNE 5, 2013

In any case, SAP did tell a good story: real-time interactions seamlessly presenting customers with consistent information, dialogues, and purchases across all channels, with a central role for the Web. It''s possible SAP wanted ExactTarget for the same reasons and would have described it differently had they been the winning bidder.

Work Management 120

Work Management Marketing Management Marketing Automation Services Salesforce.com 120

Customer Experience Matrix

MAY 24, 2016

Further reinforcing these trends is the customers’ increasing expectation for personalization. It's that when you strip away everything except what meets the customer’s present need, you lose the opportunity to communicate other messages that might serve your long term purposes. The second implication has been less discussed.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

APRIL 12, 2011

This series of posts presents the seven-step methodology we use at Raab Associates, along with related worksheets. Choosing a marketing automation system is a major decision. A disciplined selection process is essential to make a sound selection. The first three are below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

JUNE 13, 2016

At present, the actions are chosen by rules set up manually by marketers – although even this is a step ahead of having marketers directly assign accounts to specific campaigns. Later this year, ZenIQ plans to release machine learning-based recommendations that will, in effect, generate the rules themselves.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

MARCH 4, 2014

So we are indeed seeing an expansion of marketing automation along two dimensions: beyond email to media such as paid advertising and Web personalization, and down the funnel towards customer growth and retention. I still do expect to see marketing automation systems move up-funnel towards acquisition.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

AUGUST 8, 2015

Intent vendors won’t necessarily capture every person in market for a particular product. Similarly, retargeting ads can be used to make hard sales offers or to more gently present brand messages and name-capturing content. How complete is it? In fact, depending on the situation, they may capture just a small fraction.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

APRIL 27, 2017

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. This includes making it easy to import existing email addresses from phone contact lists, personal email accounts, spreadsheets, accounting systems, or elsewhere.

Marketing Automation Services 0

Marketing Automation Services Marketing AI Work Management Marketing Management 0

Customer Experience Matrix

MAY 20, 2017

There are dozens of Web personalization tools available. It will stitch data together when the same personal identifier is used in different source systems, but it doesn’t do fuzzy or probabilistic cross-device matching. Message selection: this is probably where personalization systems vary the most.

Advertising Channels 120

Advertising Channels Personalization Multi-Channel API 120

Customer Experience Matrix

MAY 5, 2023

The returns on the increasing personalization are surely diminishing, and it’s unrealistic to expect company managers to pass up an opportunity to reduce headcount.) Capturing the AI’s attention isn’t an issue; presenting it with the right information is the challenge. That relates to trust, which is a topic for another day.)

Enterprise Management 177

Enterprise Management Work Management Marketing Management Copywriting 177

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. I’d be the last person to say that all marketing automation systems are the same, but it''s also true that the vast majority of systems purchased have all the functions needed to run a successful marketing program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

Customer Experience Matrix

OCTOBER 2, 2013

The company positions itself as a tool to deliver “personalized and relevant multi-channel communications”, which sure sounds like a CDP. It captures responses directly as the content is presented. But a few systems were so close to the border that I only made the final call after I had evaluated them in depth. idio was one of those.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Lead Ranking 120

Customer Experience Matrix

MARCH 10, 2009

The presentations are considered confidential, so I can’t go into details. Ironically, one of SAS’s own presentations made this exact point about gauges—but then someone illustrated emailing a picture of a gauge as a way of alerting a colleague to a value. But I think it’s okay to share a few points that struck me.

Conference 120

Conference Work Management Analysis Sample 120

Customer Experience Matrix

OCTOBER 9, 2009

The authors clearly had an agenda, but the industry still needs to present its side of the story. Summary: a new survey found that most Americans oppose behavior-based Web targeting. Still, the answers I found most interesting have received relatively little attention.

Customer Surveys 120

Customer Surveys Privacy Paid Search Agency Emarketing 120

Customer Experience Matrix

FEBRUARY 2, 2010

I’m not saying many of them wouldn’t like to identify each person they interact with, just that this is obviously impossible in most situations. Again, this is a matter of degree: deciding which choices to present itself requires predictions about which items the customers will prefer.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 6, 2008

Reflecting Red Herring’s own audience, the speakers and audience were largely from technology companies and many presentations were about business-to-business rather than business to consumer marketing. Personally I found this anything but surprising. All the good marketers I’ve ever known have been disciplined, strategic thinkers.

Conference 120

Conference CMO Advertising Agencies Marketing Management 120