Cintell

MARCH 10, 2016

You’re about to present to your board/boss/someone about the budget you need for next year, and a big part of that is persona development, maintenance, or persona management technology. I hope you can drop some of these into your next presentation to the board, and as I find more I will absolutely be updating this post.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. Another more common way to think of it is solving for who, what, where and when. Sharing the right content. In 1996 Bill Gates declared “Content Is King!”

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

APRIL 21, 2015

In psychology, a persona can refer to the mask or appearance one presents to the world. The roles represented by customer personas can include the person who “owns” the solution within the company, the executive(s) responsible for the department(s) its value impacts and procurement or vendor relations.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100

Cintell

NOVEMBER 9, 2015

They’re also personal. We conduct extensive first person interviews with buyers, potential buyers, and even the ones that got away. My favorite way of conducting interviews with buyers via phone or in person and just asking a few great questions. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

JULY 15, 2020

When customers engage with your brand, they expect accuracy, timeliness, transparency, multiple channel options, and personalized experiences in equal measure. Whether you like it or not, the type of person your business attracts impacts the type of communication channels where you will best engage with customers.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

DECEMBER 1, 2015

He orchestrated a world where we have to buy certain things in order to be a certain kind of person. Great marketing is personal. In this brave new world of technology and data, we are presented with the greatest opportunity to reinvent marketing since the advent of the billboard. Product-centric marketing. It’s humanized.

Paid Search Agency 100

Paid Search Agency Banner Ads Press Marketing Proposals 100

Cintell

FEBRUARY 15, 2016

As it relates to buyer journeys – understand the channels and content buyers rely on at each phase, and then present your case in a compelling way that makes you stand out from your competitors.” Her Philosophy: The best marketing advice she’s heard: “Think outside of the box.

Buyer Personas 100

Buyer Personas Buyer's Journey Lead Ranking Marketing Qualified Leads 100