B2B Memes

NOVEMBER 20, 2011

world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

JUNE 24, 2010

You’ve put a decent freelance or consulting career together, gotten hip to the value of personal branding, and learned or relearned the enormous value of autonomy in your work life. Tags: Personal Branding freelancing personal branding. Now, though, you’ve had a tempting job offer you’d be crazy not to take, so you do.

Act-On 100

Act-On Tagging Consulting Creativity 100

B2B Memes

MAY 15, 2012

If you happen to be attending the event, I hope you’ll drop in to my presentation. Personal vs. Corporate: Six New-Media Principles, No. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC. Six New-Media Principles: Introduction.

Media 100

Media Social Media Personalization Content 100

B2B Memes

SEPTEMBER 22, 2010

I’ve included key quotes from most of the sources below in the hopes that even if you haven’t heard my presentation, you’ll be interested in exploring the originals on your own. I cited Guillebeau’s personal manifesto as an example of one kind of e-book B2B editors could aspire to. Book Notes: An Interview with Seth Godin. (On

Social Media 100

Social Media Work Management Media Bandwidth 100

B2B Memes

NOVEMBER 24, 2011

Ironically, he made this statement in a presentation he was giving for free.). In keeping with the nature of online media, they tend to be decidedly unprofessional: incomplete, unpolished, and personal—in other words, conversational. Tomorrow: The personal vs. the corporate. Behind this perspective is a bias to professionalism.

Media 100

Media User-Generated Content Social Media Training 100

B2B Memes

OCTOBER 8, 2010

As part of my presentation in their most recent event, held last month, I identified the following nine tactics B2B journalists can use to take control of their careers in the new-media era. Your background may be in print, but you must stop thinking of yourself as a print person. Be media neutral. Be a brand. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

DECEMBER 1, 2010

But as Scheier goes on to say, the algorithmic approach leaves a lot of potential value unfulfilled: “It cannot check those facts for accuracy, put them in context, present them in an insightful or delightful way, or learn from them over time to deliver thought leadership.”

Content 100

Content Thought Leadership Statistics Twitter 100