B2B Marketing Traction

OCTOBER 15, 2010

A SWOT Analysis may have a simple presentation, but the analysis is the hard part. One CEO included it in her presentation to investors because it very clearly and transparently showed the company’s situation and what we planned to do to grow the business. Then get the people in the room face-to-face to discuss the feedback.

SWOT 100

SWOT Analysis Marketing Management Planning 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

MARCH 11, 2011

That was the case at the last Confab, the conference for consultants by consultants , where I took an optional workshop by Tom Drews on how to create compelling virtual presentations. Make sure your marketing plan has one-on-one meetings, phone calls and other relationship-building opportunities where you can connect on a personal level.

Buy 100

Buy Planning B2B Marketing Consulting 100

B2B Marketing Traction

JANUARY 16, 2012

Do have some personality. Don’t include your past, present and future including who you were, who you want to be, your product or company’s entire history, every product detail or specification, where you got your degrees, what awards you’ve received, what associations you belong to, where you were born, etc.

Sample 100

Sample Paid Search Agency Trade Show Marketing Proposals 100

B2B Marketing Traction

MARCH 13, 2012

Sales conversations and presentations – your salespeople are the front line to customer needs and wants. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. What if you could simply send a link to the blog post that provides the answer to a question?

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 28, 2009

In fact, when I’ve done presentations on one-sheets in ProVisor groups, I’ve asked the members, “You just heard thirty elevator pitches – what do you remember?” One example is a free consultation or assessment in person or on the phone. Place your one-sheets in the back of the room during your presentations.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

FEBRUARY 17, 2011

I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To I linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. ” (As a matter of fact, so many asked this question, Jason Alba wrote the book with the same name.). I’m relatively active on LinkedIn.

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

JUNE 4, 2015

These can be done by different employees in your company or by one person. A video of your best sales presentation. If you have a process for measuring effectiveness of your services, such as a survey or phone interview, you can explain that in the video. A video that includes a thought of the day. A video of your company party.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 23, 2014

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Yellow is very hard to see on screen and on slide presentations. Mixing in more colors is a bad design choice. In addition, some colors are hard to read.

Social Media 100

Social Media Paper Internet Marketing Display 100

B2B Marketing Traction

DECEMBER 28, 2012

Stop posting work blog posts to my personal Facebook account. These posts are not relevant on my personal profile. They like my presentations on marketing and social media and want more. Launch some training products. People have been begging me to do workshops.

B2B Marketing 100

B2B Marketing Planning B2B Facebook 100

B2B Marketing Traction

JANUARY 20, 2011

The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. If a young person comes to your web site, what do you think happens when they see the Facebook logo on your home page? Reality: Your Company Page Is Not Visibly Tied To Your Personal Information.

Facebook 100

Facebook Privacy Policies Ideal Customer Profiles Privacy 100